For CEOs:

Managing Enterprise-Wide Risk & Strategic Certainty

• The 2023 Delaware ruling increases your fiduciary duty to make data-backed strategic decisions. Proof provides Causal AI insights that help you quantify risk, opportunity, and performance trade-offs—ensuring defensible leadership decisions.
• Align strategy with accountability—use Proof’s actuarial-grade forecasting to justify budget allocations and investment priorities with confidence.
• Reduce reliance on gut-driven decision-making—replace intuition with causal, evidence-based insights that prove what’s working and what isn’t.

For CFOs:

Strengthening Financial Stewardship & Budget Risk Management

• Fiduciary risk has never been higher—ensure financial decisions are backed by Causal AI-driven risk-adjusted forecasting, making budgeting and resource allocation an underwriting process, not a guessing game.
• Tie investments to outcomes—with Proof, you can audit every dollar spent, ensuring spend efficiency and reducing financial leakage from underperforming initiatives.
• Optimize cost structure—reduce functional spend on analytics and consulting by leveraging Proof’s automated rolling recalculations instead of expensive, one-time manual audits.

For CMOs:

Defending Budgets & Meeting Fiduciary Obligations

• Marketing budgets must now be justified under stricter fiduciary scrutiny—Proof provides clear, causal evidence of which campaigns drive true business impact and which don’t.
• Eliminate risk in budget approvals—defend marketing investments with rigorous, AI-backed ROI calculations that withstand financial oversight.
• Protect marketing’s strategic influence—ensure budget decisions are tied to provable revenue contributions, keeping marketing a boardroom priority.

For CROs:

Proving Sales & Revenue Efficiency

• Sales leaders must now demonstrate financial accountability—Proof isolates revenue-driving activities so CROs can show which strategies and investments truly generate pipeline and growth.
• Strengthen fiduciary compliance in forecasting—rolling recalculations ensure forecasts remain accurate and aligned with real-time revenue performance.
• Validate GTM investments—ensure that sales enablement tools, territories, and segments deliver verifiable ROI, minimizing waste and risk exposure.

For CDOs:

Ensuring Data Integrity & Analytical Accuracy

• The 2023 Delaware ruling raises the stakes for data governance—Proof helps ensure models, forecasts, and analytics are accurate, defensible, and auditable.
• Eliminate noise and correlation bias—Proof isolates true cause-and-effect relationships, ensuring leadership is acting on reliable, bias-free insights.
• Automate continuous improvement—rolling recalculations ensure models self-correct in real-time, keeping strategy aligned with reality.