“Proof is the answer to the insistent demands by business leaders to align marketing and PR investment to real business impact and financial value.”
AUSTIN, Texas – #SXSW – March 12, 2018 – Jim Olson, a global communications leader whose career has included top roles at Starbucks, US Airways, Waggener Edstrom and most recently United Airlines, has joined Proof as a senior advisor and evangelist as well as a member of the company’s customer advisory council.
“Proof is the first analytics software company in the world to successfully compute the time-lagged business impact of marketing and communications performance,” Olson said. “This is a giant leap forward, enabling marketing, communications and corporate social responsibility leaders to run their functions like a business and tie what they are doing to audience impact and financial performance. This capability has not existed before, and I am very excited to be working with the team to enrich the product and spread the word about the power of Proof.”
Mark Stouse, founder and CEO of Proof, said: “Jim is a transformative leader who helped change how companies from across industries – including retail, aviation, technology and automotive – understand the business impact of their communications. He is a leading exponent of the power of corporate reputation to advance business and financial objectives. Proof’s customers will benefit greatly from his perspective and his advocacy.”
Delivering business analytics that everyone can use, Proof enables customers to quickly and easily compute and display fully attributed business and financial impacts for functions such as marketing, communications, corporate social responsibility, and HR, including financial return, time to return, risk levels, and points of diminishing returns.
Proof recently announced that its implementation of fully encrypted, blockchain-based data assurance, enabling customers to quickly network an unlimited number of distributed data sources and ensure the ongoing security, integrity, reliability, and traceability of that data.
Diane Kegley (Pacific Time)