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Full-funnel marketing strategy

In today’s business world, tons of content are created every day to try to influence others. Personally, I often have a hard time to find many of the articles out there today, insightful enough around my favorite topic of the Sales and Marketing Funnel. Most of them are lacking giving me insights regarding the full picture and strategies for it. Even if we live in times when every business need a full-funnel marketing strategy.

For some time, I’ve been thinking on writing a blogpost myself on the topic and for a few weeks I got started with it. Then I realized how hard it actually is when you’re not a full-blown writer. Or I guess, it’s even hard to be that spot and provide value if you’re a professional writer. 

But recently some people were ahead of me and it’s so good that I don’t even want to change a thing it. This article that McKinsey & Company recently published just blew my mind and are the best piece of content out the on the topic I’ve seen in a long time. 

In this article, they explain why every business needs a full-funnel marketing strategy. The four essentials in a full-funnel marketing strategy according to McKinsey & Company is:

  1. Brand-building measurement
  2. A unified set of KPIs
  3. An updated media mix model for integrated spending
  4. A full funnel operating model

As McKinsey & Company put it in their article, a full-funnel marketing strategy is not just another campaign strategy, it’s a total shift in how marketing works. Which is the way forward that Proof believe in is the only way to #SeeClearly!

You can read the full article in detail here and I recommend every sales and marketing leader to read this article. No matter size or Industry! There is something that all can learn from this!

Written by: Niklas Karlsson, Head of Growth

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