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Author jen

With the boom in marketing technology over the last few years, marketers have been inundated with promises of a host of “next big things” that were promised to revolutionize their field. As much as we’ve all experienced demos that got...
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10 years of CxO collaboration and real-world experience have produced the first software that actually computes the business impact of B2B marketing and communications   The fact is, the path to Proof has been a long one. But after ten...
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