Change Management & Enablement
Nothing a modern company or organization grapples with is as costly as change – except the failure to properly execute a change. Most project managers intuitively know they need full-tilt change management, now referred to as change enablement. The right strategy, properly delivered, can make the difference between proven success and costly failure. The challenge is that the way change enablement impacts employee belief and behavior takes time, and the knock-on effects on process and technology acceptance, improved productivity, lower costs and enhanced performance against key metrics make the ROI of change enablement hard to prove. The right data is critical, but it’s not enough.
To complete the bridge connecting your change enablement investments to employee behavior, and ultimately to provable business impact, you need the right analytics. That’s where Proof can really help you.
Helping people navigate change is very strategic
There’s a lot of people who need help to make a change. Nothing is harder than realizing that it’s time to let go of the familiar and grab what’s next. The right investments in change enablement deliver huge value, so it’s very likely that you already have a great story to tell. Effective, sustained change enablement helps everyone make the necessary changes and reach their objective, faster and with less friction, than they could without it.
But while the C-suite gets the value of that new Salesforce implementation, many see change enablement as something that creates “soft value.” The result is chronic under-investment in the People part of “People, Process, Technology.”
Today more than ever before, the C-suite wants to know what they’re getting for their money. Is change enablement working? Are employee beliefs and behavior changing fast enough? How can we know that the change enablement worked, and how long will it take to deliver impact, value and ROI? If we spend more on change enablement, will more employees shift to the new policies, processes and platforms faster?
Business leaders want to know a lot more about what creates return on their investment in change enablement. Proof enables you to respond with the right insights and better explain why the investments you make are the right ones.
Compete more effectively for resources
The name of the game is where to spend the next dollar most effectively. Change enablement is in constant competition with other parts of the business for money, people, and management focus. Many other functions have mobilized data and analytics to not only show past contribution but to accurately project future value. It’s time for a clear portrait of change enablement ROI that will attract the investment it deserves.
Help leaders see that it’s working
Proof has destroyed the “black box.” The platform is fully transparent because that’s how you begin to build trust in what it’s telling you. The algorithms and methodologies are mainstream data science that delivers fit-for-purpose accuracy. That means accurate enough where more accuracy wouldn’t change the business decision.
Build trust with a capital “T.”
You need answers with a minimum of fuss. Proof was built by a team of former CMOs and CCOs working with senior finance, technology, product and data science professionals. The system was developed, deployed and proven in large, complex B2B and B2C companies over more than a decade. Proof incorporates a mountain of important learnings in data management, data federation and sharing, rights management and analytics, as well as the change enablement approaches needed for success. It’s a fully democratized platform built for typical professionals that also meets the standards of the CFO.
Deliver proof of impact, fast
Proof works like TurboTax. Instead of months of painful implementation, Proof delivers “first value” at around 30-60 days and expands steadily from there. Proof saves you a lot of money in many ways. You don’t need an expensive data science team or a data lake. Proof helps you identify the portion of your communications and PR spend that isn’t delivering what you need it to, and then understand what you need to do next.
Proof is always on so you’re always up
When you log into Proof, you see the most current impact, value, and ROI calculations. Whenever new data is introduced into the system, Proof recomputes, giving you the most up-to-the-minute readouts. You’ll always know where you stand and how you can improve.
"Business leaders and board members believe it is time to address the ‘marketing value’ question head-on, and Proof Analytics leads the market in giving them the answers they want."
“Marketing and PR professionals clearly believe they create a lot of business value. But business leaders need a lot more. We need CMOs and CCOs who believe so strongly in their financial impact that they will tie their compensation to it.”
“Proof is a giant leap forward, enabling marketing and comms leaders to tie what they are doing to audience impact and financial performance. This capability has not existed before, and I am very excited to be working with the Proof team.”
Prove the value of your investments with Proof’s unique ROI governance platform
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