Communications and PR
The business ROI of great communications and PR is extraordinary. It’s time to make that clear to everyone. The right data is critical, but it’s not enough. To complete the bridge connecting your communications investments to business impact, you need the right analytics. That’s where Proof can really help you.
You’re creating a lot of unique business value. But most of it goes unrecognized and unrewarded. Are you content with that?
Break through the Fear of Finding Out. It’s time to prove the value of communications and PR.
It’s very likely that you already have a great value story to tell. Great communications is one of the most important points of performance leverage in any company. It’s uniquely multiplicative in its power to move the business forward. Great PR helps Sales sell more product to more customers, faster and more profitably, than Sales could do by itself. Great employee communications – including change enablement and change management – helps people make the necessary changes and reach the desired objective, faster and with less friction, than they could without effective communications.
But there are some really important questions about the business value of communications and PR. Today more than ever before, the C-suite wants to know the answers. What’s working and what’s not? How much should we be spending on PR versus Marketing versus Sales? How long does it take for communications and PR to achieve audience impact and then get to ROI? If we spend more on communications or PR, will we get more value, or have we already saturated our audience?
Strengthen accountability
Finance wants to know a lot more about what creates return on communications and PR investment. Proof enables you to respond with the right insights and better explain why the investments you make are the right ones.
Compete more effectively for resources
The name of the game is where to spend the next dollar most effectively. Communications and PR are in constant competition with other parts of the business for money, people, and management focus. Many other functions have mobilized data and analytics to not only show past contribution but to accurately project future value. It’s time for a clear portrait of communications ROI that can attract the investment it deserves.
Grow business leader confidence
The C-suite wants to know that Communications and PR are delivering unique upside to the business. The more confidence they have in that fact, the more they usually invest. Business leaders always want to maximize anything that’s clearly creating a lot of value.
Build trust, not suspicion
Many communications and PR professionals suffer from FOFO, the Fear of Finding Out. When business leaders see that fear, they lose trust. Proof helps you build deep foundations of trust with your CFO.
Communications and PR are complicated
Your analytics shouldn’t be. You need answers with a minimum of fuss. Proof was built by a team of former CMOs and CCOs working with senior finance, technology, product and data science professionals. The system was developed, deployed and proven in large, complex B2B and B2C companies over more than a decade. Proof incorporates a mountain of important learnings in data management, data federation and sharing, rights management and analytics. It’s a fully democratized platform built for typical professionals that also meets the standards of the CFO. It’s unique largely because no one else has done the work and learned the lessons like Proof.
Proof is an open book
Proof has destroyed the “black box.” The platform is fully transparent because that’s how you begin to build trust in what it’s telling you. The algorithms and methodologies are mainstream data science that delivers fit-for-purpose accuracy. That means accurate enough where more accuracy wouldn’t change the business decision.
Augmented intelligence
When we say “AI,” we mean this. Great communications and great business are a fusion of analytics-led insight and irreplaceable human experience and knowledge. Proof balances the right amount of automated insight with ample opportunity for your input and interpretation.
Easy to deploy = rapid time to value
Proof works like TurboTax. Instead of months of painful implementation, Proof delivers “first value” at around 30-60 days and expands steadily from there. Proof saves you a lot of money in many ways. You don’t need an expensive data science team or a data lake. Proof helps you identify the portion of your communications and PR spend that isn’t delivering what you need it to, and then understand what you need to do next.
Always on so you’re always up
When you log into Proof, you see the most current impact, value, and ROI calculations. Whenever new data is introduced into the system, Proof recomputes, giving you the most up-to-the-minute readouts. You’ll never “not know” what’s working and what’s not.
