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How to cut costs without hurting the business

With the help of analytics you can cut the right costs, without damaging sales.

 

Webinar on April 1st, 10 AM CET / 2.30 PM IST

During the 60 min webinar your will learn:

  • Three different cost-cutting methods
  • How to identify activities with a low sales impact
  • How to avoid damaging growth long-term
  • See a few cases - how others have done it

 

Host: Harshil Karia

Presenter: Christopher Engman

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Webinar April 1st, 2.30 PM IST


Shaving off costs

When faced with the question "How can we cut 25% of the marketing budget in the best way?" it's easy to just cut 25% of all marketing activities. This is not a good way to cut costs. Usually all your tactics malfunction and the damage on lead generation and long term branding is bad.

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Panic saving

Many marketers enter a panic mode and only focus on short-term conversion. This might look good in the excel sheet the first few months, but after a quarter or half a  year the cost of sales (Customer Acquisition Cost etc) will gradually go up and sales really start to slow down.

Surgical cuts

Using analytics like automated MMM (econometrics, regression analysis) you will be able to make decisions based on critical data, like what activities have the largest impact on sales, short-term and long-term. By cutting out the activities that have a low affect on sales, you can make surgical cuts in your marketing budget, without damaging sales.

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Some of our customers

Experian
Winnow
Intel
CA Tech
Allison
PRSA
CMO Concuil
Prime Research
Oracle
Gedde
Fifth Ring
The Holmes Report
W2o
PR Week
The Meassurment Standard
Daniel Wellington
SAMSUNG
STOCKMANN
Telia
United Technologies
NIVEA
Johnson Controls