Finance

The new imperative: prove the ROI of your marketing spend, quickly and accurately

Get the Full Story

When it comes to marketing ROI, most CFOs struggle with an incomplete picture. It’s time to get the full story.

Opportunity cost is the cornerstone of every business decision. Marketing is a critical part of your growth and profitability, but just how critical? Should you be spending more or less? How long will it take to see provable value?

See the Proof

Connect what matters most

Specify the data that you need from marketing, sales or any other organization, and get it promptly.

Compute value and ROI

Instantly understand what you’re getting for your marketing dollar, to understand the past and inform the future.

Calibrate your investment

Go beyond zero-base budgeting and cost-side adjustments. Adjust your spend up or down based on what’s delivering value and ROI, and how fast.

Time is Money

Marketing is complicated. You want to know what’s working and what’s not. The faster you know, the better your corporate ROI can be.

Built to CFO standards, Proof is a purpose-built ROI governance and compliance platform that helps Finance and Marketing work together to get a clear picture of marketing’s value creation and how long it takes to create it.

Dependable security

Restrict access to sensitive data while still using it to compute cause-and-effect

Rapid, secure data federation

Proof works a lot like TurboTax, giving Finance the ability to request specific data from a variety of sources, both inside and outside the company

Full data rights management

Know that your data is always yours, fully under your control at all times

Permissions and controls

Manage segregation of duties and data access with role-based permissions and controls

State-of-the-art ROI analytics

Accurate portraits of attribution, value creation, time to value, risk and stack-ranked ROI to help everyone make better business decisions, from the top to the edge.

"Business leaders and board members believe it is time to address the ‘marketing value’ question head-on, and Proof Analytics leads the market in giving them the answers they want."

Tom Schodorf
Board Member, Rapid7

“Marketing and PR professionals clearly believe they create a lot of business value. But business leaders need a lot more. We need CMOs and CCOs who believe so strongly in their financial impact that they will tie their compensation to it.”

Bob Beauchamp
Board Member, Raytheon & TransUnion

“Proof is a giant leap forward, enabling marketing and comms leaders to tie what they are doing to audience impact and financial performance. This capability has not existed before, and I am very excited to be working with the Proof team.”

Jim Olson
Chief Comms Officer, Steward Health Care

Prove the value of your investments with Proof’s unique ROI governance platform

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