The new imperative: prove the ROI of your marketing spend, quickly and accurately
Get the Full Story
When it comes to marketing ROI, most CFOs struggle with an incomplete picture. It’s time to get the full story.
Opportunity cost is the cornerstone of every business decision. Marketing is a critical part of your growth and profitability, but just how critical? Should you be spending more or less? How long will it take to see provable value?
Connect what matters most
Specify the data that you need from marketing, sales or any other organization, and get it promptly.
Compute value and ROI
Instantly understand what you’re getting for your marketing dollar, to understand the past and inform the future.
Calibrate your investment
Go beyond zero-base budgeting and cost-side adjustments. Adjust your spend up or down based on what’s delivering value and ROI, and how fast.
Time is Money
Marketing is complicated. You want to know what’s working and what’s not. The faster you know, the better your corporate ROI can be.
Built to CFO standards, Proof is a purpose-built ROI governance and compliance platform that helps Finance and Marketing work together to get a clear picture of marketing’s value creation and how long it takes to create it.
Restrict access to sensitive data while still using it to compute cause-and-effect
Rapid, secure data federation
Proof works a lot like TurboTax, giving Finance the ability to request specific data from a variety of sources, both inside and outside the company
Full data rights management
Know that your data is always yours, fully under your control at all times
Permissions and controls
Manage segregation of duties and data access with role-based permissions and controls
State-of-the-art ROI analytics
Accurate portraits of attribution, value creation, time to value, risk and stack-ranked ROI to help everyone make better business decisions, from the top to the edge.
"Business leaders and board members believe it is time to address the ‘marketing value’ question head-on, and Proof Analytics leads the market in giving them the answers they want."
“Marketing and PR professionals clearly believe they create a lot of business value. But business leaders need a lot more. We need CMOs and CCOs who believe so strongly in their financial impact that they will tie their compensation to it.”
“Proof is a giant leap forward, enabling marketing and comms leaders to tie what they are doing to audience impact and financial performance. This capability has not existed before, and I am very excited to be working with the Proof team.”
Prove the value of your investments with Proof’s unique ROI governance platform
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