How to make your CFO happy? – Mark Stouse

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Mark Stouse

How to make your CFO happy? – Mark Stouse: Long sales cycles exist almost exclusively because customers feel a strong need to reduce their risk around a buy decision. Aerospace is one of these. We helped one major aerospace company understand how to invest their go-to-market spend differently to drive bigger, more profitable deals while also improving average deal velocity.

Watch the video here or directly on our Insight page.