Learn how to invest your marketing spend differently to drive bigger, profitable deals is the way to make your CFO happy!
How to make your CFO happy? – Mark Stouse: Long sales cycles exist almost exclusively because customers feel a strong need to reduce their risk around a buy decision. Aerospace is one of these. We helped one major aerospace company understand how to invest their go-to-market spend differently to drive bigger, more profitable deals while also improving average deal velocity.