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3 STRATEGIES CMOS NEED TO SURVIVE A TUMULTUOUS 2018

how to reverse engineer marketing metrics starting with business performance and sales KPIs

When it comes to measurable results, the C-suite has given marketing a pass for years. This tolerance for ambiguity will evaporate in 2018, forcing the CMO role to evolve around Marketing’s impact to the business says, Kyle Brantley Co-founder and Chief Customer Officer, Proof

When it comes to measurable results, the C-suite has given marketing a pass for years. This tolerance for ambiguity will evaporate in 2018, forcing the CMO role to evolve around Marketing’s impact to the business says

2018 is already shaping up to be a pivotal year for the CMO. According to Forrester Research’s Prediction 2018 brief, CEOs will be looking to CMOs to deliver “disruptive growth”. But they’ll need to do it with less. The recent Gartner CMO Spend Survey 2017- 2018 shows marketing budgets have stalled after three years of growth, and counsels marketing leaders to justify past budget commitments and demonstrate the returns they deliver if they want to see growth in their forecasts. (Read More)