AGENCIES, CLIENTS & THE CRISIS OF BELIEF
It’s time to stop avoiding the 2,000-pound gorilla in the middle of the room. It’s time to call total BS on this hoary myth that impact cannot be reliably proven.
The agency-client relationship is in crisis. Richard Edelman described his agency’s tenuous 2017 business results as something that cannot be allowed to be the “new normal.” WPP’s stock tanked to a 19-year low after a really bad earnings report, and it has continued to fall as of this writing. Omnicom’s performance continued to be flat, and its stock followed WPP’s down. And Burson Marsteller and Cohn & Wolfe merged, mostly because there’s no longer enough profitable revenue to feed both as independent agencies. (Read full story)