Do you need to connect all your leads in Proof’s tool?

No. Proof will give you enough information on how to prioritize sales and marketing resources from the spend data alone. The first step is to upload 1-3 years’ of spend data on your various sales and marketing categories, and monthly data on revenue, cash flow and profit – the latter of which is usually in your company’s ERP system.

This process takes a few hours. Proof then analyzes the data, so you can immediately start to see the correlations with revenue, cash flow and profit.