Connecting Marketing Metrics to what Leadership Really Cares About
In this article, Proof’s Kyle Brantley discusses how to reverse engineer marketing metrics starting with business performance and sales KPIs, then correlating back to marketing activities. It’s time for CMO’s to start speaking the CEO language!
Change can be hard. Sometimes it can be downright painful. In the business world, marketers know about change as well as anyone. I’d argue that over the last few years, CMOs have seen more industry change than any other member of the C-suite – and that includes the CIO. (Read More)