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Do marketing budgets tend to shrink or grow after starting using Proof Analytics?

Proof helps companies succeed by showing them what’s working and what’s not and across what time horizon. This enables you to reduce the amount of money you’re spending on marketing categories and activities that have weak correlations with your most important financial goals – and instead spend that money on high-performing ones.
So while some clients increase their marketing and sales budgets, some decrease them. What all of them do, regardless, is reapportion the spending on efforts they know are most likely to have impact. They diversify less and focus more.

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