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HOW MARKETERS CAN SPEAK THE LANGUAGE OF BUSINESS

Align CFO, COO, CIO, etc. and their performance can be measured

Kyle Brantley, Chief Customer Officer, Proof deliberates, if you run a business, it’s easy to tell if your sales team is doing its job. Revenues increase, or they don’t. Many roles in the c-suite are economically aligned with the business, and performance can be measured in dollars. For CMOs, it hasn’t been so easy

If you run a business, it’s easy to tell whether your sales team is doing its job. Revenues either increase, or they don’t. Leaders of the sales departments know whether where they stand because the numbers don’t lie. That’s true for many roles in the c-suite, including the CFO, COO, CIO, etc. Those roles are economically aligned with the business, and their performance can be measured in dollars. (Read More)