Industry First: Proof Analytics Implements Blockchain, Combines Automated Data Rights Management And Fully Networked Business Analytics

Proof Analytics Implements Blockchain

first business analytics company in the world to include fully encrypted, blockchain-based data assurance in its analytics software offering

PHOENIX, Arizona, February 12, 2018 – Proof Analytics today became the first business analytics company in the world to include fully encrypted, blockchain-based data assurance in its analytics software offering. Proof Chain™ Data Rights Management uses blockchain to enable customers to quickly and easily network an unlimited number of distributed data sources and ensure the ongoing security, integrity, reliability, and traceability of that data.

“Blockchain is an incorruptible, fully auditable digital ledger of transactional provenance that can record the transactional trail of anything of value, and that includes the creation, use and ownership of company data and analytics,” said Tom Bishop, co-founder and chief technology officer at Proof. Bishop is renowned in the enterprise software industry as a thought leader on the balance between security and sharing, collaboration and control. Before joining Proof, he was the CTO of Honest Dollar, a fin-tech startup purchased by Goldman Sachs.

“Today, data is flooding into companies, representing information from many sources, sensors and silos,” said Bishop.  “Corporate attempts to centralize data management have been very costly, disruptive and often fail to deliver any business value. As a result, the market continues to move towards a distributed model for both data and data analytics, and that requires an equally scalable approach to data assurance, data security and data rights management. With the addition of Proof Chain, customers can assemble data securely, trace its use and transfer, and ensure reliable and high-integrity analytics.”

Dr. Melissa Kovacs lectures on qualitative analytics and economics at Arizona State University, and she also is president of FirstEval, a top data analytics firm specializing in public policy research and program evaluation.  “By integrating blockchain, Proof enables customers to monitor and secure the integrity of data originating from any sensor, source or silo through distributed, tamper-proof ledgers of data ownership. Proof’s breakthrough means companies can have confidence and trust in the security and integrity of their networked data, not to mention their networked data analytics.”

David Williams, senior vice president of global portfolio strategy at CA and a former Gartner technology analyst, added: “Companies create alliance partnerships to create more market impact and business value. One of the biggest challenges they have is the need to share data, all while ensuring everyone’s data security and data rights. With the introduction of Proof Exchange last summer, secure data sharing across firewalls became a reality for the first time. Today, by adding block chain technology, Proof has become the first business analytics solution in the world to address the entire breath of the problem, enabling individuals and organizations to control and ensure the integrity of their data within a decentralized, democratized network.”

“Centralized data management has proven very costly and disruptive in many customer use cases,” said Jason Frye, a senior technologist who leads worldwide digital innovation and enterprise strategy at BMC Software. Frye is well-known in IT circles for democratizing the corporate service desk and put large pieces of IT management in the hands of employees for the first time.  “More and more data lakes are failing, not for technological reasons but for the simple fact that centralized control flies in the face of the market’s demand for decentralized, democratized technology and management applications. The Proof Exchange data federation architecture significantly disrupted costly centralized data management approaches across a range of major use cases like marketing, communications, sales, and HR.  Proof Chain automates data rights and assurance without the costs and risks of failure associated with centralized data management.  Proof has accomplished a technical tour de force that also will be simple for customers to use.”

Proof Chain is seamlessly integrated with Proof Exchange™, a new networked data architecture that allows companies to create highly secure data sharing communities that span their respective firewalls. Proof Exchange was announced in July 2017. The release of Proof Chain is scheduled for spring 2018.