Proof CMO Fredrika Bennison – How is marketing analytics is like riding a bike?
How is marketing analytics is like riding a bike? How do you find the balance between sales and marketing and how do you tilt your budget just right? The human #brain is not enough analysing today’s complex marketing-mix. We need algorithms to help us with the analysis! Not only the visualisation or aggregation of metrics, but the actual analysis – mathematics made easy to use and accessible.” This is Proof Analytics!