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Proof CMO Fredrika Bennison – How is marketing analytics is like riding a bike?

How is marketing analytics is like riding a bike? How do you find the balance between sales and marketing, and how do you tilt your budget just right? The human brain is not enough for analyzing today’s complex marketing-mix. We need algorithms to help us with the analysis! Not only the visualization or aggregation of metrics but the actual analysis – mathematics made easy to use and accessible.” This is Proof Analytics!