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Q: Will analytics hurt my creativity?

A:With Proof you can quickly see which efforts are failing. As Sochiro Honda, the founder of Honda, once said, “Success is 99% failure.” If the freedom to fail truly leads to more innovation – because it generates more ideas – then Proof is an indispensable tool for marketers.

By reducing the cost of failure, it frees you to think bigger than you might otherwise. Instead of being paralyzed by fear, it enables you to quickly eliminate the losing strategies – and focus your creativity on the categories where you are getting the most traction.

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