VISUALIZING CAUSE AND EFFECT IN LOCAL BRAND MARKETING
Mark Stouse, CEO and co-founder of Proof Analytics, says there are ways for chief marketing officers to gird themselves in case of market downturns by using data to support their value to the businesses they serve. This is especially critical, he says given the growing control over tech spending that CMOs now command. Proof Analytics is an analytics software company that gauges the impact and value of marketing and communications.
Stouse says his platform democratizes business intelligence tools for many different types of users, essentially so cost-effect analysis can be done without the aid of data scientists. His prior positions include serving as CMO at Honeywell Aerospace, and he says his career included trying to show senior management what they got for their money when it came to marketing. He spoke to Street Fight about using analytics to prove the effect campaigns can have, which can support the positions of CMOs.
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We’re not measuring anything; we’re the analytics platform. (Read More)