Water in the desert – how to grow with little in time of need
How to grow with little in time of need? Listen to Kevin Moriarty talking about how analytics can be used to understand what costs to cut without damaging sales both in the short- and long term.
Kevin Moriarty is a #Fortune100 #CFO who has weathered many storms, helping to lead many-billion-dollar companies like Honeywell Aerospace, Avnet, and JDA Software through great volatility. Many companies today desperately need the same insight into the efficacy and #ROI of marketing spend. But budgets are slammed, and cost is a real consideration.
In this video he talk about how marketing mix modeling can be used to identify the business value of all your marketing activities. What activities are actually driving sales? What activities can be cut without affecting sales in the short term or long term.
Proof Analytics is a fully automated MMM platform that is delivered as a managed service, enabling you to get all the cost, speed and scalability advantages of SaaS combined with the right level of customization. We are not here to just sell you software. We are here to help you solve a big hairy problem, all while surviving and thriving. www.proofanalytics.ai