Do you have a GPS for your marketing and sales spend?
Recently, a survey of more than 400 Fortune 1000 C-suite leaders revealed deep anxiety over one question: how much to spend on marketing and how much on sales. In many companies, resolving this debate has relied on general rules of…
How Automated Marketing Mix Modeling (AMMM) Can Help Your Business Grow Faster and Be More Profitable
By Christopher Engman, CRO/CMO Proofanalytics Optimizing your go-to-market mix If you work at a medium-sized or large corporation (B2B or B2C), optimizing your go-to-market mix could be the fastest way to increase revenue, cash-flow and/or profitability. Even outsourcing a…
3 Ways AI Translates Marketing Speak Into a Language Every Exec Understands
By Neil Ruffolo, Director of Digital Marketing, Dorn I like to use idiomatic expressions with my kids. A few simple words can convey wisdom and provoke thought about important things. Take for example “A bird in the hand is worth two in…
Roundtable: ‘Everything Needs To Be Attributable To Sales’
The Holmes Report, in partnership with Proof Analytics, held a closed-door salon in New York on May 21 on the increasing pressures for PR and marketing to prove direct business impact. Every so often, a public relations executive recalls, with…
ALLISON+PARTNERS FIRST GLOBAL AGENCY TO ADOPT PROOF ANALYTICS
PHOENIX, Ariz., May 15, 2018 – Proof Analytics announced today that top marketing communications agency Allison+Partners will roll out its award-winning business impact analytics software to the firm’s clients worldwide in a phased approach over the next 12-24 months. Proof…
Industry First: Proof Delivers Attribution Analytics For Networks Of Individuals And Teams
Different people and teams drive different business value over different lengths of time Identifying who creates the most impact and value drives alignment and determines investment Understanding the networked and time-lagged contribution of people and teams is crucial to understanding…
Proof™ Launches Powerful Free Business Analytics Solution
Proof Point™ is a free version of the company’s award-winning analytics platform AUSTIN, Texas, March 13, 2018 (GLOBE NEWSWIRE) — #SXSW – Proof today launched Proof Point™, a free version of its award-winning business analytics platform. “Proof Point helps everyone…
GLOBAL COMMUNICATIONS LEADER JIM OLSON JOINS PROOF AS STRATEGIC ADVISOR, EVANGELIST
Olson brings 25 years of corporate and agency public relations leadership to Proof and its customers, including Starbucks, United Airlines, US Airways and Waggener Edstrom “Proof is the answer to the insistent demands by business leaders to align marketing and…
By Melissa Kovacs, PhD, GStat – Most of us have heard, and sometimes even trot out the old saying, “correlation is not causality.” This is true. As a statistician, I am grateful this is a rather well-known maxim. Sometimes these…
Industry First: Proof Analytics Implements Blockchain, Combines Automated Data Rights Management And Fully Networked Business Analytics
PHOENIX, Arizona, February 12, 2018 – Proof Analytics today became the first business analytics company in the world to include fully encrypted, blockchain-based data assurance in its analytics software offering. Proof Chain™ Data Rights Management uses blockchain to enable customers…
Marketing & Communications Team Drives Major Deal Size, Sales Velocity Gains in Long-Cycle Global Business $14 Billion Global Aerospace Company
5% Faster sales velocity = big improvement in positive cash flow 28% Increase in deal expansion across portfolio = improved op income 62% Reduction in unproductive sales compensation expense 74% Increase in existing customers buying in additional areas of the...
$2B Public Enterprise Software Company Drives Pervasive Improvement in Sales Performance
8% Improvement in deal velocity and associated cash flow impact 16% Increase in quarterly closed deals per sales representative 62% Reduction in unproductive sales compensation expense 39% Improvement in correlated awareness vs. RFP invitations Key Factors One of the “Big...
“Without a doubt, one of the most exciting new products I’ve seen come on the market in the last few years is Proof. When I got to try the software this summer, I had to admit that it’s damn close to (being) the Holy Grail."
Founder / CMO, Council
"Proof has delivered powerful self-service data analytics in a highly collaborative platform. Marketing and communications teams now can plan, execute and prove their impact with precision, predictability and profitability. And, crucially, business leaders like it!"
CRO / CMO, Climeon
"Proof is the first analytics software to actually compute attribution using time-lagged correlations delivered via an easy-to-use self-service platform. It’s what we’ve been waiting for."
Chief Communications Officer, United Technologies
“Proof is a game-changing innovation that transforms marketing and many other functions into jet engines of profitable growth.”
Global Analytics Leader, Allison + Partners
“I see a lot of analytics software, and only rarely a solution of such strategic importance as Proof.”
"There isn’t another martech product out there that completes the ‘last mile’ of marketing’s business value journey."
Managing Director, LDWWgroup
"For decades, Marketing and PR teams have struggled to prove business value. I saw Mark and his teams transform their entire strategy based on what the data was telling them, and it made a huge impact."
SVP Sales, Rocket Software
"Proof is the first offering to calculate the connection between campaigns designed to boost customer awareness, confidence, and trust, and a pervasive acceleration in deal expansion and deal velocity."