fbpx

ANALYTICS TRENDS

What do marketing and climate change have in common?

The big questions are the same. Why did this happen? How fast are things changing? What does the future hold?

The imperative also is the same: build a consensus about what to do next.

Proof’s automated marketing mix modeling delivers more accurate answers faster and at a much lower cost than any other solution on the market.

Listen to Proof Analytics CEO Mark Stouse:

Which marketing category, channel or activity gives you the biggest bang for your buck?

Don’t miss out. Get the latest marketing, communication and analytics trends and insights.

Newsletter Signup
View our cookie and privacy policies.
I accept the Proof cookie and privacy policies. *

Filtered Result

Proof Analytics initiates collaboration with ProSales Consulting (Swedish Text)

PRESS,

Proof Analytics initiates collaboration with ProSales Consulting (Swedish Text)

Proof Analytics is happy to have a new star onboard – say hello to Maziar Nodehi

About Proof,

Proof Analytics is happy to have a new star onboard – say hello to Maziar Nodehi

How to make your CFO happy? More deals, bigger deals, and faster time to close

Moments of Proof,

How to make your CFO happy? More deals, bigger deals, and faster time to close

What is correlation and how can it be used in marketing analytics to optimize the marketing

Data Science for CMO:s,

What is correlation and how can it be used in marketing analytics to optimize the marketing

Why Proof over a visualization tool?

Moments of Proof,

Why Proof over a visualization tool?

What is Slope? – Data Science for CMOs episode 1

Data Science for CMO:s,

What is Slope? – Data Science for CMOs episode 1

The Marketing Proof Gap: What It Is And Why Marketers Should Care

PRESS,

The Marketing Proof Gap: What It Is And Why Marketers Should Care

How can marketing win the budget discussion with sales and business leadership in the room?

Proof Analytic Platform,

How can marketing win the budget discussion with sales and business leadership in the room?

Proof CMO Fredrika Bennison – How is marketing analytics is like riding a bike?

Moments of Proof,

Proof CMO Fredrika Bennison – How is marketing analytics is like riding a bike?

PODCAST: Mark Stouse talking about the nitty gritty of marketing analytics

PODCASTS,

PODCAST: Mark Stouse talking about the nitty gritty of marketing analytics

Why the human brain is not enough?

VIDEOS,

Why the human brain is not enough?

What marketing product or service will soon be obsolete?

Moments of Proof,

What marketing product or service will soon be obsolete?

How did you know that Proof could proof of the cause and effect relationship?

Moments of Proof,

How did you know that Proof could proof of the cause and effect relationship?

How do I know whether to diversify or focus my sales and marketing efforts?

Moments of Proof,

How do I know whether to diversify or focus my sales and marketing efforts?

Do you need to connect all your leads in Proof’s tool?

Moments of Proof,

Do you need to connect all your leads in Proof’s tool?

Do marketing budgets tend to shrink or grow after starting using Proof Analytics?

Moments of Proof,

Do marketing budgets tend to shrink or grow after starting using Proof Analytics?

What’s more important, quality or quantity?

Moments of Proof,

What’s more important, quality or quantity?

Which marketing category, channel or activity gives you the biggest bang for your buck?

Moments of Proof,

Which marketing category, channel or activity gives you the biggest bang for your buck?

How can Proof make me a better CMO?

Moments of Proof,

How can Proof make me a better CMO?

What is Time Lag? – Data Science for CMOs episode 2

Data Science for CMO:s,

What is Time Lag? – Data Science for CMOs episode 2

What is Halo effect?  – Data Science for CMOs episode 3

Data Science for CMO:s,

What is Halo effect? – Data Science for CMOs episode 3

What is  Standard Deviation? – Data Science for Finance

Data Science for CMO:s,

What is Standard Deviation? – Data Science for Finance

What is Cost of Capital? Financials for CMO:s episode 1

Financials for CMO:s,

What is Cost of Capital? Financials for CMO:s episode 1

ROUNDTABLE: “EVERYTHING NEEDS TO BE ATTRIBUTABLE TO SALES”

PRESS,

ROUNDTABLE: “EVERYTHING NEEDS TO BE ATTRIBUTABLE TO SALES”

What is Accounts receivable? Financials for CMO:s episode 2

Financials for CMO:s,

What is Accounts receivable? Financials for CMO:s episode 2

What is Return on time Financials for CMO:s episode 3

Financials for CMO:s,

What is Return on time Financials for CMO:s episode 3

What is Internal Rate of Return? Financials for CMO:s episode 4

Financials for CMO:s,

What is Internal Rate of Return? Financials for CMO:s episode 4

What is Return on Equity Financials for CMO:s episode 5

Financials for CMO:s,

What is Return on Equity Financials for CMO:s episode 5

Q: Will analytics hurt my creativity?

Moments of Proof,

Q: Will analytics hurt my creativity?

Q: What is the difference between measurement and analytics?

Moments of Proof,

Q: What is the difference between measurement and analytics?

Do you have a GPS for your marketing and sales spend?

Marketing Mix Modeling,

Do you have a GPS for your marketing and sales spend?

How Automated Marketing Mix Modeling (AMMM) Can Help Your Business Grow Faster and Be More Profitable

Automated Marketing Mix Modeling,

How Automated Marketing Mix Modeling (AMMM) Can Help Your Business Grow Faster and Be More Profitable

AGENCIES, CLIENTS & THE CRISIS OF BELIEF

PRESS,

AGENCIES, CLIENTS & THE CRISIS OF BELIEF

3 Ways AI Translates Marketing Speak Into a Language Every Exec Understands

Analytics Trends,

3 Ways AI Translates Marketing Speak Into a Language Every Exec Understands

3 STRATEGIES CMOS NEED TO SURVIVE A TUMULTUOUS 2018

PRESS,

3 STRATEGIES CMOS NEED TO SURVIVE A TUMULTUOUS 2018

INTERVIEW WITH MARK STOUSE, CEO, PROOF ANALYTICS

PRESS,

INTERVIEW WITH MARK STOUSE, CEO, PROOF ANALYTICS

End Game CEO Jackie Price on Why Big Agencies are Struggling to Survive

PODCASTS,

End Game CEO Jackie Price on Why Big Agencies are Struggling to Survive

PR Industry Legend Jim Arnold talks about the Agency Shakeup: “It’s here, now.”

PODCASTS,

PR Industry Legend Jim Arnold talks about the Agency Shakeup: “It’s here, now.”

ALLISON+PARTNERS FIRST GLOBAL AGENCY TO ADOPT PROOF ANALYTICS

PRESS,

ALLISON+PARTNERS FIRST GLOBAL AGENCY TO ADOPT PROOF ANALYTICS

Industry First: Proof Delivers Attribution Analytics For Networks Of Individuals And Teams

PRESS,

Industry First: Proof Delivers Attribution Analytics For Networks Of Individuals And Teams

GLOBAL COMMUNICATIONS LEADER JIM OLSON JOINS PROOF AS STRATEGIC ADVISOR, EVANGELIST

PRESS,

GLOBAL COMMUNICATIONS LEADER JIM OLSON JOINS PROOF AS STRATEGIC ADVISOR, EVANGELIST

Correlation is not Causality’s Consolation Prize

Analytics Trends,

Correlation is not Causality’s Consolation Prize

Industry First: Proof Analytics Implements Blockchain, Combines Automated Data Rights Management And Fully Networked Business Analytics

About Proof,

Industry First: Proof Analytics Implements Blockchain, Combines Automated Data Rights Management And Fully Networked Business Analytics

CONNECTING MARKETING METRICS TO WHAT LEADERSHIP REALLY CARES ABOUT

PRESS,

CONNECTING MARKETING METRICS TO WHAT LEADERSHIP REALLY CARES ABOUT

WHY THE ‘PROOF GAP’ IS AN EXISTENTIAL THREAT TO CMOS & CCOS

PRESS,

WHY THE ‘PROOF GAP’ IS AN EXISTENTIAL THREAT TO CMOS & CCOS

HOW MARKETERS CAN SPEAK THE LANGUAGE OF BUSINESS

PRESS,

HOW MARKETERS CAN SPEAK THE LANGUAGE OF BUSINESS

VISUALIZING CAUSE AND EFFECT IN LOCAL BRAND MARKETING

PRESS,

VISUALIZING CAUSE AND EFFECT IN LOCAL BRAND MARKETING

Proof CEO talks marketing, business and history on W2O podcast

PODCASTS,

Proof CEO talks marketing, business and history on W2O podcast

Another Year, Another Giant Marketing Technology Supergraphic

Marketing trends,

Another Year, Another Giant Marketing Technology Supergraphic

“Our marketing’s unproven impact is a substantial business risk.”

Analytics Trends,

“Our marketing’s unproven impact is a substantial business risk.”

CMOs, get yourselves out of the line of fire

ARTICLES,

CMOs, get yourselves out of the line of fire

Finding the Right Definition of Success

ARTICLES,

Finding the Right Definition of Success

Embracing Fear and Skepticism

Marketing trends,

Embracing Fear and Skepticism

The Path to Proof

ARTICLES,

The Path to Proof

Business Value, Opportunity Cost, and the Future of Marketing and Communications

Marketing trends,

Business Value, Opportunity Cost, and the Future of Marketing and Communications

What CEOs need from their functional teams

Marketing trends,

What CEOs need from their functional teams

CEOs want marketing to be “in business,” not just “in the business”

CEOs want marketing to be “in business,” not just “in the business”

The CMO and CCO that business leaders want to hire today

The CMO and CCO that business leaders want to hire today

Do your customers trust content marketing?

Do your customers trust content marketing?

CFO asks 8 questions that marketers must answer

CFO asks 8 questions that marketers must answer

Everyone is trying to cost optimize B2B marketing. Here’s why it isn’t working.

Everyone is trying to cost optimize B2B marketing. Here’s why it isn’t working.

How marketing can deliver more business value

How marketing can deliver more business value