Insights

Do you have a GPS for your marketing and sales spend?

Recently, a survey of more than 400 Fortune 1000 C-suite leaders revealed deep anxiety over one question: how much to spend on marketing and how much on sales. In many companies, resolving this debate has relied on general rules of…

How Automated Marketing Mix Modeling (AMMM) Can Help Your Business Grow Faster and Be More Profitable

By Christopher Engman, CRO/CMO Proofanalytics Optimizing your go-to-market mix   If you work at a medium-sized or large corporation (B2B or B2C), optimizing your go-to-market mix could be the fastest way to increase revenue, cash-flow and/or profitability. Even outsourcing a…

3 Ways AI Translates Marketing Speak Into a Language Every Exec Understands

By Neil Ruffolo, Director of Digital Marketing, Dorn I like to use idiomatic expressions with my kids. A few simple words can convey wisdom and provoke thought about important things. Take for example “A bird in the hand is worth two in…

Roundtable: ‘Everything Needs To Be Attributable To Sales’

The Holmes Report, in partnership with Proof Analytics, held a closed-door salon in New York on May 21 on the increasing pressures for PR and marketing to prove direct business impact. Every so often, a public relations executive recalls, with…

ALLISON+PARTNERS FIRST GLOBAL AGENCY TO ADOPT PROOF ANALYTICS

PHOENIX, Ariz., May 15, 2018 – Proof Analytics announced today that top marketing communications agency Allison+Partners will roll out its award-winning business impact analytics software to the firm’s clients worldwide in a phased approach over the next 12-24 months. Proof…

Industry First: Proof Delivers Attribution Analytics For Networks Of Individuals And Teams

Different people and teams drive different business value over different lengths of time Identifying who creates the most impact and value drives alignment and determines investment Understanding the networked and time-lagged contribution of people and teams is crucial to understanding…

Proof™ Launches Powerful Free Business Analytics Solution

Proof Point™ is a free version of the company’s award-winning analytics platform AUSTIN, Texas, March 13, 2018 (GLOBE NEWSWIRE) — #SXSW – Proof today launched Proof Point™, a free version of its award-winning business analytics platform. “Proof Point helps everyone…

GLOBAL COMMUNICATIONS LEADER JIM OLSON JOINS PROOF AS STRATEGIC ADVISOR, EVANGELIST

Olson brings 25 years of corporate and agency public relations leadership to Proof and its customers, including Starbucks, United Airlines, US Airways and Waggener Edstrom “Proof is the answer to the insistent demands by business leaders to align marketing and…

Correlation is not Causality’s Consolation Prize

By Melissa Kovacs, PhD, GStat – Most of us have heard, and sometimes even trot out the old saying, “correlation is not causality.” This is true.  As a statistician, I am grateful this is a rather well-known maxim. Sometimes these…

Industry First: Proof Analytics Implements Blockchain, Combines Automated Data Rights Management And Fully Networked Business Analytics

PHOENIX, Arizona, February 12, 2018 – Proof Analytics today became the first business analytics company in the world to include fully encrypted, blockchain-based data assurance in its analytics software offering. Proof Chain™ Data Rights Management uses blockchain to enable customers…

Roundtable: ‘Everything Needs To Be Attributable To Sales’

Agencies, Clients & The Crisis Of Belief

Interview with Mark Stouse, CEO, Proof Analytics

3 Strategies CMOs Need to Survive a Tumultuous 2018

Visualizing Cause and Effect in Local Brand Marketing

How Marketers Can Speak the Language of Business

Why the ‘Proof Gap’ Is An Existential Threat To CMOs & CCOs

Proof calculates marketing’s business impact and ROI by federating data sources

Connecting Marketing Metrics to What Leadership Really Cares About

Proof Delivers First Secure Multi-Domain Data Analytics Exchange

Marketing & Communications Team Drives Major Deal Size, Sales Velocity Gains in Long-Cycle Global Business $14 Billion Global Aerospace Company

5% Faster sales velocity = big improvement in positive cash flow 28% Increase in deal expansion across portfolio = improved op income 62% Reduction in unproductive sales compensation expense 74% Increase in existing customers buying in additional areas of the...

$2B Public Enterprise Software Company Drives Pervasive Improvement in Sales Performance

8% Improvement in deal velocity and associated cash flow impact 16% Increase in quarterly closed deals per sales representative 62% Reduction in unproductive sales compensation expense 39% Improvement in correlated awareness vs. RFP invitations Key Factors One of the “Big...

Katie Paine

Donovan Neale-May

Christopher Engman

Kelli Parsons

Brent Diggins

Michelle Calcagni

Ken Luce

Chip Salyards