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ANALYTICS TRENDS

Water in the desert - how to grow with little in times of need?

How to adjust your spend in times when budgets are cut, production halted and sales slowed down?

Listen to Kevin Moriarty talking about how analytics can be used to understand what costs to cut without damaging sales, both in the short- and long term.

Listen to Proof Analytics CEO Mark Stouse:

Which marketing category, channel or activity gives you the biggest bang for your buck?

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How to cut costs without damaging your business

VIDEOS,

How to cut costs without damaging your business

The story of one of the world’s great marketing analysts: Siddhartha Sharan

ARTICLES,

The story of one of the world’s great marketing analysts: Siddhartha Sharan

How to make your CFO happy? More deals, bigger deals, and faster time to close

Moments of Proof,

How to make your CFO happy? More deals, bigger deals, and faster time to close

Why Proof over a Visualization tool?

Moments of Proof,

Why Proof over a Visualization tool?

The Marketing Proof Gap: What It Is And Why Marketers Should Care

PRESS,

The Marketing Proof Gap: What It Is And Why Marketers Should Care

How can marketing win the budget discussion with sales and business leadership in the room?

Proof Analytic Platform,

How can marketing win the budget discussion with sales and business leadership in the room?

Proof CMO Fredrika Bennison – How is marketing analytics is like riding a bike?

Moments of Proof,

Proof CMO Fredrika Bennison – How is marketing analytics is like riding a bike?

PODCAST: Mark Stouse talking about the nitty gritty of marketing analytics

PODCASTS,

PODCAST: Mark Stouse talking about the nitty gritty of marketing analytics

Why the human brain is not enough

VIDEOS,

Why the human brain is not enough

What’s more important, quality or quantity?

Moments of Proof,

What’s more important, quality or quantity?

How can Proof make me a better CMO?

Moments of Proof,

How can Proof make me a better CMO?

Q: Will analytics hurt my creativity?

Moments of Proof,

Q: Will analytics hurt my creativity?

Q: What is the difference between measurement and analytics?

Moments of Proof,

Q: What is the difference between measurement and analytics?

Do you have a GPS for your marketing and sales spend?

Marketing Mix Modeling,

Do you have a GPS for your marketing and sales spend?

How Automated Marketing Mix Modeling (AMMM) Can Help Your Business Grow Faster and Be More Profitable

Automated Marketing Mix Modeling,

How Automated Marketing Mix Modeling (AMMM) Can Help Your Business Grow Faster and Be More Profitable

3 Ways AI Translates Marketing Speak Into a Language Every Exec Understands

Analytics Trends,

3 Ways AI Translates Marketing Speak Into a Language Every Exec Understands

Correlation is not Causality’s Consolation Prize

Analytics Trends,

Correlation is not Causality’s Consolation Prize

Another Year, Another Giant Marketing Technology Supergraphic

Marketing trends,

Another Year, Another Giant Marketing Technology Supergraphic

“Our marketing’s unproven impact is a substantial business risk.”

Analytics Trends,

“Our marketing’s unproven impact is a substantial business risk.”

Finding the Right Definition of Success

ARTICLES,

Finding the Right Definition of Success

Embracing Fear and Skepticism

Marketing trends,

Embracing Fear and Skepticism