fbpx

ANALYTICS TRENDS

What do marketing and climate change have in common?

The big questions are the same. Why did this happen? How fast are things changing? What does the future hold?

The imperative also is the same: build a consensus about what to do next.

Proof’s automated marketing mix modeling delivers more accurate answers faster and at a much lower cost than any other solution on the market.

Listen to Proof Analytics CEO Mark Stouse:

Which marketing category, channel or activity gives you the biggest bang for your buck?

Don’t miss out. Get the latest marketing, communication and analytics trends and insights.

Newsletter Signup
View our cookie and privacy policies.
I accept the Proof cookie and privacy policies. *

Filtered Result

The story about Alex Gaski – from U.S Army to MMM expert at McDonald’s

ARTICLES,

The story about Alex Gaski – from U.S Army to MMM expert at McDonald’s

The story about Ajay Ahuja one of the world’s top MMM champions

ARTICLES,

The story about Ajay Ahuja one of the world’s top MMM champions

The story of one of the world’s great marketing analysts: Siddhartha Sharan

ARTICLES,

The story of one of the world’s great marketing analysts: Siddhartha Sharan

Proof Analytics is happy to have a new star onboard – say hello to Maziar Nodehi

About Proof,

Proof Analytics is happy to have a new star onboard – say hello to Maziar Nodehi

The Marketing Proof Gap: What It Is And Why Marketers Should Care

PRESS,

The Marketing Proof Gap: What It Is And Why Marketers Should Care

Do you have a GPS for your marketing and sales spend?

Marketing Mix Modeling,

Do you have a GPS for your marketing and sales spend?

How Automated Marketing Mix Modeling (AMMM) Can Help Your Business Grow Faster and Be More Profitable

Automated Marketing Mix Modeling,

How Automated Marketing Mix Modeling (AMMM) Can Help Your Business Grow Faster and Be More Profitable

AGENCIES, CLIENTS & THE CRISIS OF BELIEF

PRESS,

AGENCIES, CLIENTS & THE CRISIS OF BELIEF

INTERVIEW WITH MARK STOUSE, CEO, PROOF ANALYTICS

PRESS,

INTERVIEW WITH MARK STOUSE, CEO, PROOF ANALYTICS

ALLISON+PARTNERS FIRST GLOBAL AGENCY TO ADOPT PROOF ANALYTICS

PRESS,

ALLISON+PARTNERS FIRST GLOBAL AGENCY TO ADOPT PROOF ANALYTICS

Correlation is not Causality’s Consolation Prize

Analytics Trends,

Correlation is not Causality’s Consolation Prize

Industry First: Proof Analytics Implements Blockchain, Combines Automated Data Rights Management And Fully Networked Business Analytics

About Proof,

Industry First: Proof Analytics Implements Blockchain, Combines Automated Data Rights Management And Fully Networked Business Analytics

WHY THE ‘PROOF GAP’ IS AN EXISTENTIAL THREAT TO CMOS & CCOS

PRESS,

WHY THE ‘PROOF GAP’ IS AN EXISTENTIAL THREAT TO CMOS & CCOS

VISUALIZING CAUSE AND EFFECT IN LOCAL BRAND MARKETING

PRESS,

VISUALIZING CAUSE AND EFFECT IN LOCAL BRAND MARKETING

Another Year, Another Giant Marketing Technology Supergraphic

Marketing trends,

Another Year, Another Giant Marketing Technology Supergraphic

“Our marketing’s unproven impact is a substantial business risk.”

Analytics Trends,

“Our marketing’s unproven impact is a substantial business risk.”

CMOs, get yourselves out of the line of fire

ARTICLES,

CMOs, get yourselves out of the line of fire

Finding the Right Definition of Success

ARTICLES,

Finding the Right Definition of Success

Embracing Fear and Skepticism

Marketing trends,

Embracing Fear and Skepticism

The Path to Proof

ARTICLES,

The Path to Proof

Business Value, Opportunity Cost, and the Future of Marketing and Communications

Marketing trends,

Business Value, Opportunity Cost, and the Future of Marketing and Communications

What CEOs need from their functional teams

Marketing trends,

What CEOs need from their functional teams