fbpx

ANALYTICS TRENDS

Water in the desert - how to grow with little in times of need?

How to adjust your spend in times when budgets are cut, production halted and sales slowed down?

Listen to Kevin Moriarty talking about how analytics can be used to understand what costs to cut without damaging sales, both in the short- and long term.

Listen to Proof Analytics CEO Mark Stouse:

Which marketing category, channel or activity gives you the biggest bang for your buck?

Don’t miss out. Get the latest marketing, communication and analytics trends and insights.

Newsletter Signup
View our cookie and privacy policies.
I accept the Proof cookie and privacy policies. *

Filtered Result

Water in the desert – how to grow with little in time of need

VIDEOS,

Water in the desert – how to grow with little in time of need

How to cut costs without damaging your business

VIDEOS,

How to cut costs without damaging your business

Under the Hood Part 6: The benefits of Automated MMM

VIDEOS,

Under the Hood Part 6: The benefits of Automated MMM

Under the Hood Part 5: What is really automated in Proof?

VIDEOS,

Under the Hood Part 5: What is really automated in Proof?

Gajendra Jangid, CMO & co-founder of Cars24, about Marketing Mix Modeling

ARTICLES,

Gajendra Jangid, CMO & co-founder of Cars24, about Marketing Mix Modeling

Why Automated Marketing Mix Modeling?

VIDEOS,

Why Automated Marketing Mix Modeling?

Under the Hood Part 4: Optimized Budget

VIDEOS,

Under the Hood Part 4: Optimized Budget

Mark Stouse announced to Top 10 analytic leaders 2020

ARTICLES,

Mark Stouse announced to Top 10 analytic leaders 2020

What needs to change in marketing today? Episode 5: Kevin Moriarty

VIDEOS,

What needs to change in marketing today? Episode 5: Kevin Moriarty

Is personalization & ID resolution worth risking customer trust?

Marketing Mix Modeling,

Is personalization & ID resolution worth risking customer trust?

Under The Hood Part 3: Adstock and Halo impact/Spillover effect

VIDEOS,

Under The Hood Part 3: Adstock and Halo impact/Spillover effect

Under the Hood Part 2: Slope, Standard error and Delayed effects

VIDEOS,

Under the Hood Part 2: Slope, Standard error and Delayed effects

The story about Alex Gaski – from U.S Army to MMM expert at McDonald’s

ARTICLES,

The story about Alex Gaski – from U.S Army to MMM expert at McDonald’s

Under the Hood Part 1: The fundamentals of Automated MMM

VIDEOS,

Under the Hood Part 1: The fundamentals of Automated MMM

How to create an optimized budget? – Data Science for CMOs episode 6

Data Science for CMO:s,

How to create an optimized budget? – Data Science for CMOs episode 6

What is Adstock? – Data Science for CMOs episode 5

Data Science for CMO:s,

What is Adstock? – Data Science for CMOs episode 5

What is correlation and how can it be used in marketing analytics to optimize the marketing

Data Science for CMO:s,

What is correlation and how can it be used in marketing analytics to optimize the marketing

What is Slope? – Data Science for CMOs episode 1

Data Science for CMO:s,

What is Slope? – Data Science for CMOs episode 1

How can marketing win the budget discussion with sales and business leadership in the room?

Proof Analytic Platform,

How can marketing win the budget discussion with sales and business leadership in the room?

Proof CMO Fredrika Bennison – How is marketing analytics is like riding a bike?

Moments of Proof,

Proof CMO Fredrika Bennison – How is marketing analytics is like riding a bike?

Why the human brain is not enough

VIDEOS,

Why the human brain is not enough

Do you need to connect all your leads in Proof’s tool?

Moments of Proof,

Do you need to connect all your leads in Proof’s tool?

Do marketing budgets tend to shrink or grow after starting using Proof Analytics?

Moments of Proof,

Do marketing budgets tend to shrink or grow after starting using Proof Analytics?

Do you have a GPS for your marketing and sales spend?

Marketing Mix Modeling,

Do you have a GPS for your marketing and sales spend?

How Automated Marketing Mix Modeling (AMMM) Can Help Your Business Grow Faster and Be More Profitable

Automated Marketing Mix Modeling,

How Automated Marketing Mix Modeling (AMMM) Can Help Your Business Grow Faster and Be More Profitable

Correlation is not Causality’s Consolation Prize

Analytics Trends,

Correlation is not Causality’s Consolation Prize