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ANALYTICS TRENDS

What do marketing and climate change have in common?

The big questions are the same. Why did this happen? How fast are things changing? What does the future hold?

The imperative also is the same: build a consensus about what to do next.

Proof’s automated marketing mix modeling delivers more accurate answers faster and at a much lower cost than any other solution on the market.

Listen to Proof Analytics CEO Mark Stouse:

Which marketing category, channel or activity gives you the biggest bang for your buck?

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Under the Hood Part 6: The benefits of Automated MMM

VIDEOS,

Under the Hood Part 6: The benefits of Automated MMM

How to manage analytics for one of the largest companies in the world

Marketing Mix Modeling,

How to manage analytics for one of the largest companies in the world

Under the Hood Part 5: What is really automated in Proof?

VIDEOS,

Under the Hood Part 5: What is really automated in Proof?

Gajendra Jangid, CMO & co-founder of Cars24, about Marketing Mix Modeling

ARTICLES,

Gajendra Jangid, CMO & co-founder of Cars24, about Marketing Mix Modeling

Why Automated Marketing Mix Modeling?

VIDEOS,

Why Automated Marketing Mix Modeling?

Under the Hood Part 4: Optimized Budget

VIDEOS,

Under the Hood Part 4: Optimized Budget

Mark Stouse announced to Top 10 analytic leaders 2020

ARTICLES,

Mark Stouse announced to Top 10 analytic leaders 2020

What needs to change in marketing today? Episode 5: Kevin Moriarty

VIDEOS,

What needs to change in marketing today? Episode 5: Kevin Moriarty

Is personalization & ID resolution worth risking customer trust?

Marketing Mix Modeling,

Is personalization & ID resolution worth risking customer trust?

Under The Hood Part 3: Adstock and Halo impact/Spillover effect

VIDEOS,

Under The Hood Part 3: Adstock and Halo impact/Spillover effect

Under the Hood Part 2: Slope, Standard error and Delayed effects

VIDEOS,

Under the Hood Part 2: Slope, Standard error and Delayed effects

The story about Alex Gaski – from U.S Army to MMM expert at McDonald’s

ARTICLES,

The story about Alex Gaski – from U.S Army to MMM expert at McDonald’s

Under the Hood Part 1: The fundamentals of Automated MMM

VIDEOS,

Under the Hood Part 1: The fundamentals of Automated MMM

The story about Ajay Ahuja one of the world’s top MMM champions

ARTICLES,

The story about Ajay Ahuja one of the world’s top MMM champions

The story of one of the world’s great marketing analysts: Siddhartha Sharan

ARTICLES,

The story of one of the world’s great marketing analysts: Siddhartha Sharan

How to create an optimized budget? – Data Science for CMOs episode 6

Data Science for CMO:s,

How to create an optimized budget? – Data Science for CMOs episode 6

What is Adstock? – Data Science for CMOs episode 5

Data Science for CMO:s,

What is Adstock? – Data Science for CMOs episode 5

What is correlation and how can it be used in marketing analytics to optimize the marketing

Data Science for CMO:s,

What is correlation and how can it be used in marketing analytics to optimize the marketing

What is Slope? – Data Science for CMOs episode 1

Data Science for CMO:s,

What is Slope? – Data Science for CMOs episode 1

The Marketing Proof Gap: What It Is And Why Marketers Should Care

PRESS,

The Marketing Proof Gap: What It Is And Why Marketers Should Care

How did you know that Proof could proof of the cause and effect relationship?

Moments of Proof,

How did you know that Proof could proof of the cause and effect relationship?

What is Time Lag? – Data Science for CMOs episode 2

Data Science for CMO:s,

What is Time Lag? – Data Science for CMOs episode 2

What is Halo effect? – Data Science for CMOs episode 3

Data Science for CMO:s,

What is Halo effect? – Data Science for CMOs episode 3

Do you have a GPS for your marketing and sales spend?

Marketing Mix Modeling,

Do you have a GPS for your marketing and sales spend?

How Automated Marketing Mix Modeling (AMMM) Can Help Your Business Grow Faster and Be More Profitable

Automated Marketing Mix Modeling,

How Automated Marketing Mix Modeling (AMMM) Can Help Your Business Grow Faster and Be More Profitable

Correlation is not Causality’s Consolation Prize

Analytics Trends,

Correlation is not Causality’s Consolation Prize

Another Year, Another Giant Marketing Technology Supergraphic

Marketing trends,

Another Year, Another Giant Marketing Technology Supergraphic