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ANALYTICS TRENDS

Water in the desert - how to grow with little in times of need?

How to adjust your spend in times when budgets are cut, production halted and sales slowed down?

Listen to Kevin Moriarty talking about how analytics can be used to understand what costs to cut without damaging sales, both in the short- and long term.

Listen to Proof Analytics CEO Mark Stouse:

Which marketing category, channel or activity gives you the biggest bang for your buck?

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How to cut costs without damaging your business

VIDEOS,

How to cut costs without damaging your business

What marketing product or service will soon be obsolete?

Moments of Proof,

What marketing product or service will soon be obsolete?

How do I know whether to diversify or focus my sales and marketing efforts?

Moments of Proof,

How do I know whether to diversify or focus my sales and marketing efforts?

Do marketing budgets tend to shrink or grow after starting using Proof Analytics?

Moments of Proof,

Do marketing budgets tend to shrink or grow after starting using Proof Analytics?

What’s more important, quality or quantity?

Moments of Proof,

What’s more important, quality or quantity?

Which marketing category, channel or activity gives you the biggest bang for your buck?

Moments of Proof,

Which marketing category, channel or activity gives you the biggest bang for your buck?

How can Proof make me a better CMO?

Moments of Proof,

How can Proof make me a better CMO?

Q: Will analytics hurt my creativity?

Moments of Proof,

Q: Will analytics hurt my creativity?

Do you have a GPS for your marketing and sales spend?

Marketing Mix Modeling,

Do you have a GPS for your marketing and sales spend?

How Automated Marketing Mix Modeling (AMMM) Can Help Your Business Grow Faster and Be More Profitable

Automated Marketing Mix Modeling,

How Automated Marketing Mix Modeling (AMMM) Can Help Your Business Grow Faster and Be More Profitable

AGENCIES, CLIENTS & THE CRISIS OF BELIEF

PRESS,

AGENCIES, CLIENTS & THE CRISIS OF BELIEF

End Game CEO Jackie Price on Why Big Agencies are Struggling to Survive

PODCASTS,

End Game CEO Jackie Price on Why Big Agencies are Struggling to Survive

PR Industry Legend Jim Arnold talks about the Agency Shakeup: “It’s here, now.”

PODCASTS,

PR Industry Legend Jim Arnold talks about the Agency Shakeup: “It’s here, now.”

Connecting Marketing Metrics to what Leadership Really Cares About

PRESS,

Connecting Marketing Metrics to what Leadership Really Cares About

WHY THE ‘PROOF GAP’ IS AN EXISTENTIAL THREAT TO CMOS & CCOS

PRESS,

WHY THE ‘PROOF GAP’ IS AN EXISTENTIAL THREAT TO CMOS & CCOS

Visualizing Cause and Effect In Local Brand Marketing

PRESS,

Visualizing Cause and Effect In Local Brand Marketing

Proof CEO talks marketing, business and history on W2O podcast

PODCASTS,

Proof CEO talks marketing, business and history on W2O podcast

Another Year, Another Giant Marketing Technology Supergraphic

Marketing trends,

Another Year, Another Giant Marketing Technology Supergraphic

“Our marketing’s unproven impact is a substantial business risk.”

Analytics Trends,

“Our marketing’s unproven impact is a substantial business risk.”

CMOs, get yourselves out of the line of fire

ARTICLES,

CMOs, get yourselves out of the line of fire

Finding the Right Definition of Success

ARTICLES,

Finding the Right Definition of Success

Embracing Fear and Skepticism

Marketing trends,

Embracing Fear and Skepticism

Business Value, Opportunity Cost, and the Future of Marketing and Communications

Marketing trends,

Business Value, Opportunity Cost, and the Future of Marketing and Communications

What CEOs need from their functional teams

Marketing trends,

What CEOs need from their functional teams