Water in the desert - how to grow with little in times of need?

How to adjust your spend in times when budgets are cut, production halted and sales slowed down?

Listen to Kevin Moriarty talking about how analytics can be used to understand what costs to cut without damaging sales, both in the short- and long term.

Listen to Proof Analytics CEO Mark Stouse:

Which marketing category, channel or activity gives you the biggest bang for your buck?

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