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ANALYTICS TRENDS

Water in the desert - how to grow with little in times of need?

How to adjust your spend in times when budgets are cut, production halted and sales slowed down?

Listen to Kevin Moriarty talking about how analytics can be used to understand what costs to cut without damaging sales, both in the short- and long term.

Listen to Proof Analytics CEO Mark Stouse:

Which marketing category, channel or activity gives you the biggest bang for your buck?

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Water in the desert – how to grow with little in time of need

VIDEOS,

Water in the desert – how to grow with little in time of need

How to cut costs without damaging your business

VIDEOS,

How to cut costs without damaging your business

Under the Hood Part 6: The benefits of Automated MMM

VIDEOS,

Under the Hood Part 6: The benefits of Automated MMM

Under the Hood Part 5: What is really automated in Proof?

VIDEOS,

Under the Hood Part 5: What is really automated in Proof?

Why Automated Marketing Mix Modeling?

VIDEOS,

Why Automated Marketing Mix Modeling?

Under the Hood Part 4: Optimized Budget

VIDEOS,

Under the Hood Part 4: Optimized Budget

What needs to change in marketing today? Episode 5: Kevin Moriarty

VIDEOS,

What needs to change in marketing today? Episode 5: Kevin Moriarty

What is Cost of Capital? Financials for CMOs – Episode 1

VIDEOS,

What is Cost of Capital? Financials for CMOs – Episode 1

Under The Hood Part 3: Adstock and Halo impact/Spillover effect

VIDEOS,

Under The Hood Part 3: Adstock and Halo impact/Spillover effect

Under the Hood Part 2: Slope, Standard error and Delayed effects

VIDEOS,

Under the Hood Part 2: Slope, Standard error and Delayed effects

Under the Hood Part 1: The fundamentals of Automated MMM

VIDEOS,

Under the Hood Part 1: The fundamentals of Automated MMM

What needs to change in Marketing today? Episode 4: Michelle Killebrew

VIDEOS,

What needs to change in Marketing today? Episode 4: Michelle Killebrew

What needs to change in marketing today? Episode 3: Tom Schodorf

VIDEOS,

What needs to change in marketing today? Episode 3: Tom Schodorf

What needs to change in marketing today? Episode 2: Julie Brown

VIDEOS,

What needs to change in marketing today? Episode 2: Julie Brown

What needs to change in marketing today? Episode 1: Chris Talago

VIDEOS,

What needs to change in marketing today? Episode 1: Chris Talago

How to create an optimized budget? – Data Science for CMOs episode 6

Data Science for CMO:s,

How to create an optimized budget? – Data Science for CMOs episode 6

What is Adstock? – Data Science for CMOs episode 5

Data Science for CMO:s,

What is Adstock? – Data Science for CMOs episode 5

How to make your CFO happy? More deals, bigger deals, and faster time to close

Moments of Proof,

How to make your CFO happy? More deals, bigger deals, and faster time to close

What is correlation and how can it be used in marketing analytics to optimize the marketing

Data Science for CMO:s,

What is correlation and how can it be used in marketing analytics to optimize the marketing

Why Proof over a Visualization tool?

Moments of Proof,

Why Proof over a Visualization tool?

What is Slope? – Data Science for CMOs episode 1

Data Science for CMO:s,

What is Slope? – Data Science for CMOs episode 1

How can marketing win the budget discussion with sales and business leadership in the room?

Proof Analytic Platform,

How can marketing win the budget discussion with sales and business leadership in the room?

Proof CMO Fredrika Bennison – How is marketing analytics is like riding a bike?

Moments of Proof,

Proof CMO Fredrika Bennison – How is marketing analytics is like riding a bike?

Why the human brain is not enough

VIDEOS,

Why the human brain is not enough

How marketing can make a huge impact on business with very small means

VIDEOS,

How marketing can make a huge impact on business with very small means

What marketing product or service will soon be obsolete?

Moments of Proof,

What marketing product or service will soon be obsolete?

How did you know that Proof could proof of the cause and effect relationship?

Moments of Proof,

How did you know that Proof could proof of the cause and effect relationship?

How do I know whether to diversify or focus my sales and marketing efforts?

Moments of Proof,

How do I know whether to diversify or focus my sales and marketing efforts?

Do you need to connect all your leads in Proof’s tool?

Moments of Proof,

Do you need to connect all your leads in Proof’s tool?

Do marketing budgets tend to shrink or grow after starting using Proof Analytics?

Moments of Proof,

Do marketing budgets tend to shrink or grow after starting using Proof Analytics?

What’s more important, quality or quantity?

Moments of Proof,

What’s more important, quality or quantity?

Which marketing category, channel or activity gives you the biggest bang for your buck?

Moments of Proof,

Which marketing category, channel or activity gives you the biggest bang for your buck?

How can Proof make me a better CMO?

Moments of Proof,

How can Proof make me a better CMO?

What is Time Lag? – Data Science for CMOs episode 2

Data Science for CMO:s,

What is Time Lag? – Data Science for CMOs episode 2

What is  Standard Deviation? – Data Science for Finance

Data Science for CMO:s,

What is Standard Deviation? – Data Science for Finance

What is Accounts receivable? Financials for CMO:s episode 2

Financials for CMO:s,

What is Accounts receivable? Financials for CMO:s episode 2

Q: Will analytics hurt my creativity?

Moments of Proof,

Q: Will analytics hurt my creativity?

Q: What is the difference between measurement and analytics?

Moments of Proof,

Q: What is the difference between measurement and analytics?