fbpx

Latest Insights

How to cut your budget without damaging the business

WEBINARS,

How to cut your budget without damaging the business

Water in the desert – how to grow with little in time of need

VIDEOS,

Water in the desert – how to grow with little in time of need

How to cut costs without damaging your business

VIDEOS,

How to cut costs without damaging your business

Under the Hood Part 6: The benefits of Automated MMM

VIDEOS,

Under the Hood Part 6: The benefits of Automated MMM

How to manage analytics for one of the largest companies in the world

Marketing Mix Modeling,

How to manage analytics for one of the largest companies in the world

Under the Hood Part 5: What is really automated in Proof?

VIDEOS,

Under the Hood Part 5: What is really automated in Proof?

Gajendra Jangid, CMO & co-founder of Cars24, about Marketing Mix Modeling

ARTICLES,

Gajendra Jangid, CMO & co-founder of Cars24, about Marketing Mix Modeling

Why Automated Marketing Mix Modeling?

VIDEOS,

Why Automated Marketing Mix Modeling?

Under the Hood Part 4: Optimized Budget

VIDEOS,

Under the Hood Part 4: Optimized Budget

Mark Stouse announced to Top 10 analytic leaders 2020

ARTICLES,

Mark Stouse announced to Top 10 analytic leaders 2020

What needs to change in marketing today? Episode 5: Kevin Moriarty

VIDEOS,

What needs to change in marketing today? Episode 5: Kevin Moriarty

Is personalization & ID resolution worth risking customer trust?

Marketing Mix Modeling,

Is personalization & ID resolution worth risking customer trust?

What is Cost of Capital? Financials for CMOs – Episode 1

VIDEOS,

What is Cost of Capital? Financials for CMOs – Episode 1

Under The Hood Part 3: Adstock and Halo impact/Spillover effect

VIDEOS,

Under The Hood Part 3: Adstock and Halo impact/Spillover effect

Under the Hood Part 2: Slope, Standard error and Delayed effects

VIDEOS,

Under the Hood Part 2: Slope, Standard error and Delayed effects

The story about Alex Gaski – from U.S Army to MMM expert at McDonald’s

ARTICLES,

The story about Alex Gaski – from U.S Army to MMM expert at McDonald’s

Under the Hood Part 1: The fundamentals of Automated MMM

VIDEOS,

Under the Hood Part 1: The fundamentals of Automated MMM

The story about Ajay Ahuja one of the world’s top MMM champions

ARTICLES,

The story about Ajay Ahuja one of the world’s top MMM champions

The story of one of the world’s great marketing analysts: Siddhartha Sharan

ARTICLES,

The story of one of the world’s great marketing analysts: Siddhartha Sharan

What needs to change in Marketing today? Episode 4: Michelle Killebrew

VIDEOS,

What needs to change in Marketing today? Episode 4: Michelle Killebrew

What needs to change in marketing today? Episode 3: Tom Schodorf

VIDEOS,

What needs to change in marketing today? Episode 3: Tom Schodorf

What needs to change in marketing today? Episode 2: Julie Brown

VIDEOS,

What needs to change in marketing today? Episode 2: Julie Brown

What needs to change in marketing today? Episode 1: Chris Talago

VIDEOS,

What needs to change in marketing today? Episode 1: Chris Talago

How to create an optimized budget? – Data Science for CMOs episode 6

Data Science for CMO:s,

How to create an optimized budget? – Data Science for CMOs episode 6

What is Adstock? – Data Science for CMOs episode 5

Data Science for CMO:s,

What is Adstock? – Data Science for CMOs episode 5

How to make your CFO happy? More deals, bigger deals, and faster time to close

Moments of Proof,

How to make your CFO happy? More deals, bigger deals, and faster time to close

What is correlation and how can it be used in marketing analytics to optimize the marketing

Data Science for CMO:s,

What is correlation and how can it be used in marketing analytics to optimize the marketing

Why Proof over a Visualization tool?

Moments of Proof,

Why Proof over a Visualization tool?

What is Slope? – Data Science for CMOs episode 1

Data Science for CMO:s,

What is Slope? – Data Science for CMOs episode 1

How can marketing win the budget discussion with sales and business leadership in the room?

Proof Analytic Platform,

How can marketing win the budget discussion with sales and business leadership in the room?

Proof CMO Fredrika Bennison – How is marketing analytics is like riding a bike?

Moments of Proof,

Proof CMO Fredrika Bennison – How is marketing analytics is like riding a bike?

PODCAST: Mark Stouse talking about the nitty gritty of marketing analytics

PODCASTS,

PODCAST: Mark Stouse talking about the nitty gritty of marketing analytics

Why the human brain is not enough

VIDEOS,

Why the human brain is not enough

How marketing can make a huge impact on business with very small means

VIDEOS,

How marketing can make a huge impact on business with very small means

What marketing product or service will soon be obsolete?

Moments of Proof,

What marketing product or service will soon be obsolete?

How did you know that Proof could proof of the cause and effect relationship?

Moments of Proof,

How did you know that Proof could proof of the cause and effect relationship?

How do I know whether to diversify or focus my sales and marketing efforts?

Moments of Proof,

How do I know whether to diversify or focus my sales and marketing efforts?

Do you need to connect all your leads in Proof’s tool?

Moments of Proof,

Do you need to connect all your leads in Proof’s tool?

Do marketing budgets tend to shrink or grow after starting using Proof Analytics?

Moments of Proof,

Do marketing budgets tend to shrink or grow after starting using Proof Analytics?

What’s more important, quality or quantity?

Moments of Proof,

What’s more important, quality or quantity?

Which marketing category, channel or activity gives you the biggest bang for your buck?

Moments of Proof,

Which marketing category, channel or activity gives you the biggest bang for your buck?

How can Proof make me a better CMO?

Moments of Proof,

How can Proof make me a better CMO?

What is Time Lag? – Data Science for CMOs episode 2

Data Science for CMO:s,

What is Time Lag? – Data Science for CMOs episode 2

What is Halo effect? – Data Science for CMOs episode 3

Data Science for CMO:s,

What is Halo effect? – Data Science for CMOs episode 3

What is  Standard Deviation? – Data Science for Finance

Data Science for CMO:s,

What is Standard Deviation? – Data Science for Finance

What is Cost of Capital? Financials for CMO:s episode 1

Financials for CMO:s,

What is Cost of Capital? Financials for CMO:s episode 1

What is Accounts receivable? Financials for CMO:s episode 2

Financials for CMO:s,

What is Accounts receivable? Financials for CMO:s episode 2

What is Return on time? Financials for CMO:s episode 3

Financials for CMO:s,

What is Return on time? Financials for CMO:s episode 3

What is Internal Rate of Return? Financials for CMO:s episode 4

Financials for CMO:s,

What is Internal Rate of Return? Financials for CMO:s episode 4

What is Return on Equity Financials for CMO:s episode 5

Financials for CMO:s,

What is Return on Equity Financials for CMO:s episode 5

Q: Will analytics hurt my creativity?

Moments of Proof,

Q: Will analytics hurt my creativity?

Q: What is the difference between measurement and analytics?

Moments of Proof,

Q: What is the difference between measurement and analytics?

Do you have a GPS for your marketing and sales spend?

Marketing Mix Modeling,

Do you have a GPS for your marketing and sales spend?

How Automated Marketing Mix Modeling (AMMM) Can Help Your Business Grow Faster and Be More Profitable

Automated Marketing Mix Modeling,

How Automated Marketing Mix Modeling (AMMM) Can Help Your Business Grow Faster and Be More Profitable

3 Ways AI Translates Marketing Speak Into a Language Every Exec Understands

Analytics Trends,

3 Ways AI Translates Marketing Speak Into a Language Every Exec Understands

PR Industry Legend Jim Arnold talks about the Agency Shakeup: “It’s here, now.”

PODCASTS,

PR Industry Legend Jim Arnold talks about the Agency Shakeup: “It’s here, now.”

Correlation is not Causality’s Consolation Prize

Analytics Trends,

Correlation is not Causality’s Consolation Prize

Proof CEO talks marketing, business and history on W2O podcast

PODCASTS,

Proof CEO talks marketing, business and history on W2O podcast

Another Year, Another Giant Marketing Technology Supergraphic

Marketing trends,

Another Year, Another Giant Marketing Technology Supergraphic

“Our marketing’s unproven impact is a substantial business risk.”

Analytics Trends,

“Our marketing’s unproven impact is a substantial business risk.”

CMOs, get yourselves out of the line of fire

ARTICLES,

CMOs, get yourselves out of the line of fire

Finding the Right Definition of Success

ARTICLES,

Finding the Right Definition of Success

Embracing Fear and Skepticism

Marketing trends,

Embracing Fear and Skepticism

The Path to Proof and Automated MMM

ARTICLES,

The Path to Proof and Automated MMM

Business Value, Opportunity Cost, and the Future of Marketing and Communications

Marketing trends,

Business Value, Opportunity Cost, and the Future of Marketing and Communications

What CEOs need from their functional teams

Marketing trends,

What CEOs need from their functional teams