Mark Stouse talking about the nitty gritty of marketing analytics as guest in the “What’s in the water” podcast.
This is part 2 of our interview with Mark Stouse, CEO of Proof Analytics and former senior marketing executive at huge companies like HP, Honeywell, and BMC Software. In this second part we get into the nitty gritty of marketing and marketing analytics. And if you’re not into that, you’ll still dig listening to this articulate and wise thinker. Enjoy!