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ARTICLES

3 Ways to Plan Your Route to Value With Marketing Analytics

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ARTICLES

What is a Business GPS & Why Do Marketing Professionals Need One?

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ARTICLES

5 Ways to Know How Specific Marketing Channels Contribute to KPI’s

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ARTICLES

8 Ways to Optimize ROI on Your Marketing Program With Data Analytics

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PODCAST

Kevin Moriarty: The Opportunity Cost of Creating Value

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ARTICLES

How to Predict & Prove Cause & Effect Relationships in Marketing

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PODCAST

Lisa Sullivan: Two Challenges facing PR professionals

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PODCAST

Ayaz Malik: When Risk Means Life or Death

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PODCAST

Jennifer Brenner: The Greatest Risk of Marketers

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PODCAST

Chris Walker: The ROI on Creating Customer Delight

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PODCAST

Erica Brinker- Honeywell CMO: Your Customers Define Your Value

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PODCAST

Sangram Vajre: You Can’t Create Value Without Empathy for Others

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PODCAST

Joe Tran: Online Presence: Go Where Your Customers Already Are

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PODCAST

Julie Brown: Fast Analytics are Key to Delivering Value

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PODCAST

Bob Pearson: Mastering the Complexity of Value

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PODCAST

Russ Somers, Trust vs Confidence: Why You Need Both to Deliver Value

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ARTICLES

9 Channels B2C Brands Can Optimize To Increase Revenue & Purchases

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ARTICLES

Why Use Prescriptive Analytics to Optimize the Marketing Mix?

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PRESS

Communications Tech: Kyle Brantley Ranks in 25 Most Influential People

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ARTICLES

8 Reasons Marketing Analytics Should be in Your Growth Strategy

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ARTICLES

What Are Advanced Marketing Analytics & How Can They Help Me as a CMO?

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ARTICLES

Analytics & Insights: Top 10 MarTech Investment Priorities in 2021

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ARTICLES

5 of The Best Performing Marketing Tactics in 2021

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ARTICLES

5 Ways to Plan your Marketing Strategy with Foresight & Prescriptive Analytics

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ARTICLES

It’s Time for Data Science to be Simple, Fast and Easily Understandable for Everyone.

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ARTICLES

4 Tips to Plan Your Route to Value with Advanced Marketing Analytics

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ARTICLES

Marketing Insights: How to Create an Analytics-Driven Mindset in 5 Steps

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ARTICLES

What is Predictive Analytics & How Can it Help My Marketing Strategy?

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ARTICLES

Facebook + Apple Privacy War: What It Means For Tracking & Marketing Analytics

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VIDEO

Introducing our new Partner Acceleration Program

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ARTICLES

Marketing Analytics: The Value of Measurable ROI

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ARTICLES

Better Together. The Proof Partner Acceleration Program lifts off!

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ARTICLES

Marketing Analytics and Why it’s Important

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PRESS

Proof Analytics Launches New Partner Acceleration Program

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ARTICLES

Data Analytics & the Future of Marketing

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ARTICLES

Understanding marketing ROI is a lot like studying climate change or pandemics

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PRESS

Proof Analytics Expands Go-To-Market Alliance with Salesforce

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WHITEPAPERS

Mettle Capital – Data Methodology Whitepaper

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PRESS

Proof Analytics Partners with Mettle

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ARTICLES

Every business needs a full-funnel marketing strategy

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ARTICLES

How eBay Classifieds found their marketing model

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WHITEPAPERS

Proof BusinessGPS™ Whitepaper

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ARTICLES

Using small data as BusinessGPS

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NEWS

Get Back on Track 2021 – Proof announcement

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ARTICLES

Growing up in two worlds – Maziar Nodehi

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ARTICLES

About getting started and use Proof BusinessGPS™

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ARTICLES

About Proof BusinessGPS™ pricing and costs

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ARTICLES

Why Proof BusinessGPS™, and how does it work?

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ARTICLES

One of the greatest MMM experts in the U.S.

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VIDEO

How to grow with little in time of need – Water in the desert

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ARTICLES

Managing marketing analytics for the largest companies in the world

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ARTICLES

Gajendra Jangid, CMO & co-founder of Cars24

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ARTICLES

Mark Stouse announced to Top 10 analytic leaders 2020

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ARTICLES

From U.S. Army to MMM expert at McDonald’s – Alex Gaski

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ARTICLES

One of the world’s great marketing analysts

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ARTICLES

Ajay Ahuja, one of the world’s top MMM champions

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VIDEO

Learn How to Invest Your Marketing Spend Differently to Drive Bigger, Profitable Deals

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PRESS

The Marketing Proof Gap

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VIDEO

What is correlation and how can it be used in marketing analytics?

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VIDEO

Out on the Ice – With Mark Stouse

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VIDEO

How can marketing win the budget discussion with sales?

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VIDEO

How can Proof make me a better CMO?

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VIDEO

What marketing category gives you the biggest bang for your buck

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ARTICLES

Do you have a GPS for your marketing and sales spend?

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ARTICLES

Is personalization & ID resolution worth risking customer trust?

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PODCAST

Mark Stouse talking about the nitty gritty of marketing analytics

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ARTICLES

Correlation is not Causality’s Consolation Prize

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PODCAST

Proof CEO talks marketing, business and history on W2O podcast

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ARTICLES

Another Year, Another Giant Marketing Technology Supergraphic

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ARTICLES

CMOs, get yourselves out of the line of fire

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ARTICLES

The Path to Proof and Automated Marketing Mix Modeling

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