Proof’s CEO Speaks at SXSW 2018: Balancing Brand Building vs. Performance

Mark Stouse, Proof Analytics CEO On Stage at SXSW 2018

Proof CEO Mark Stouse presented before a SRO audience at the recent SXSW conference in Austin, Texas. Stouse’s presentation, “Gears and Grease – How Customers Really Buy”, framed a subsequent panel discussion on how brand power uniquely helps customers to purchase more products, faster and at a higher price than they otherwise would. Mark was joined by other industry leaders, Marissa Tarlton, CMO of RetailMetNot, Ty Shay, CMO of Symantec’s LifeLock and Norton business units (NASDAQ:SYMC), and moderator Mary Corcoran, president of W2O Twist.

About Proof

Proof is a powerful business analytics platform that everyone can use to prove and improve their business impact and financial ROI. Major use cases for Proof include marketing, HR, communications, corporate social responsibility, and other business functions whose value can be hard for many business leaders to see and understand.

Perspectives on Proof

Proof "elegantly solves a specific analytics problem for CMOs and the rest of the C-suite: the calculation of marketing’s business impact."

Keith Dawson
Principal Analyst, Customer Experience & Commerce, 451 Research

"Proof is the first offering to calculate the connection between campaigns designed to boost customer awareness, confidence, and trust, and a pervasive acceleration in deal expansion and deal velocity."

Chip Salyards
SVP Sales / Rocket Software

"For decades, Marketing and PR teams have struggled to prove business value. I saw Mark and his teams transform their entire strategy based on what the data was telling them, and it made a huge impact."

Ken Luce
Managing Director / LDWWgroup

"There isn’t another martech product out there that completes the ‘last mile’ of marketing’s business value journey."

Michelle Calcagni
Co-founder / PhoneBox

"There are many #analytics vendors I use and see. @ProofAnalytics can change how we look at #PR and #marketing. I don't say this lightly. "

Brent Diggins
SVP Measurement & Analytics / Alison+Partners

"Proof provides a powerful platform for anyone who needs to be able to speak with certainty about the business impact of their decisions and actions."

Kelli Parsons
CMO / NY Life, Fannie Mae, Warburg Pincus, United Technologies

"Proof is the first analytics software to actually compute attribution using time-lagged correlations delivered via an easy-to-use self-service platform. It’s what we’ve been waiting for."

Christopher Engman
CRO,CMO / Climeon

"Proof has delivered powerful self-service data analytics in a highly collaborative platform. Marketing and communications teams now can plan, execute and prove their impact with precision, predictability and profitability. And, crucially, business leaders like it!"

Donovan Neale-May
Founder / CMO Council

"Without a doubt, one of the most exciting new products I’ve seen come on the market in the last few years is Proof. When I got to try the software this summer, I had to admit that it’s damn close to (being) the Holy Grail."

Katie Paine
Founder / The Measurement Advisor

The “Proof Gap” is an existential threat to the future of many CMOs, particularly in B2B. Why shouldn’t CMOs provide for accurate views of cause and effect in our marketing spending? There are powerful new analytics platforms like Proof that are available today to help establish impact and govern investment. It’s time to use them.

Bob Beauchamp
Top Technology CEO and Chairman

Proof Analytics is a transformative software solution that proves the business impact of marketing and communications.

Chris Talago
Vice President Communications, Oracle EMEA and APAC