What is correlation and how can it be used in marketing analytics?

What is correlation?

What is correlation and how can it be used in marketing analytics to optimize the marketing. Melissa Kovacs enlightens us!

See the video here or from our Insight page.

ARTICLES

5 Ways to Plan your Marketing Strategy with Foresight & Prescriptive Analytics

Read

ARTICLES

It’s Time for Data Science to be Simple, Fast and Easily Understandable for Everyone.

Read

ARTICLES

4 Tips to Plan Your Route to Value with Advanced Marketing Analytics

Read

ARTICLES

Marketing Insights: How to Create an Analytics-Driven Mindset in 5 Steps

Read

ARTICLES

What is Predictive Analytics & How Can it Help My Marketing Strategy?

Read

ARTICLES

Facebook + Apple Privacy War: What It Means For Tracking & Marketing Analytics

Read

VIDEO

Introducing our new Partner Acceleration Program

Watch

ARTICLES

Marketing Analytics: The Value of Measurable ROI

Read

ARTICLES

Better Together. The Proof Partner Acceleration Program lifts off!

Read

ARTICLES

Marketing Analytics and Why it’s Important

Read

PRESS

Proof Analytics Launches New Partner Acceleration Program

Read

ARTICLES

Data Analytics & the Future of Marketing

Read

ARTICLES

Understanding marketing ROI is a lot like studying climate change or pandemics

Read

PODCAST

Rebooting Go To Market Planning & Execution

Listen

PRESS

Proof Analytics Expands Go-To-Market Alliance with Salesforce

Read

WHITEPAPERS

Mettle Capital – Data Methodology Whitepaper

Download

PRESS

Proof Analytics Partners with Mettle

Read

ARTICLES

Every business needs a full-funnel marketing strategy

Read

ARTICLES

How eBay Classifieds found their marketing model

Read

WHITEPAPERS

Proof BusinessGPS™ Whitepaper

Download

ARTICLES

Using small data as BusinessGPS

Read

NEWS

Get Back on Track 2021 – Proof announcement

Read

ARTICLES

Growing up in two worlds – Maziar Nodehi

Read

ARTICLES

One of the greatest MMM experts in the U.S.

Read

ARTICLES

A world of possibilities – Clovis Thevenet

Read

VIDEO

How to grow with little in time of need – Water in the desert

Watch

ARTICLES

Managing marketing analytics for the largest companies in the world

Read

ARTICLES

Gajendra Jangid, CMO & co-founder of Cars24

Read

ARTICLES

Mark Stouse announced to Top 10 analytic leaders 2020

Read

ARTICLES

From U.S. Army to MMM expert at McDonald’s – Alex Gaski

Read

ARTICLES

One of the world’s great marketing analysts

Read

ARTICLES

Ajay Ahuja, one of the world’s top MMM champions

Read

VIDEO

Learn How to Invest Your Marketing Spend Differently to Drive Bigger, Profitable Deals

Watch

PRESS

The Marketing Proof Gap

Read

VIDEO

Out on the Ice – With Mark Stouse

Watch

VIDEO

Protected: How can marketing win the budget discussion with sales?

Watch

VIDEO

How can Proof make me a better CMO?

Watch

VIDEO

What marketing category gives you the biggest bang for your buck

Watch

ARTICLES

Do you have a GPS for your marketing and sales spend?

Read

ARTICLES

Is personalization & ID resolution worth risking customer trust?

Read

PODCAST

Mark Stouse talking about the nitty gritty of marketing analytics

Listen

ARTICLES

Correlation is not Causality’s Consolation Prize

Read

PODCAST

Proof CEO talks marketing, business and history on W2O podcast

Read & listen

ARTICLES

Another Year, Another Giant Marketing Technology Supergraphic

Read

ARTICLES

CMOs, get yourselves out of the line of fire

Read

ARTICLES

The Path to Proof and Automated Marketing Mix Modeling

Read