Analytics and Answers for Every Team
Prove the impact of your team's efforts with Proof's cutting-edge data science and intuitive correlations.
Analyze Results, Not Activities
Calculate how Marketing impacts ROI, cash flow, & more
Defend Marketing Spend
Quantitatively prove Marketing’s value to Finance, Sales, and the C-suite
Unite Your Data
Break down analytics silos with data-driven, enterprise-wide insights
Uncover HR’s Value
Prove how Human Resources drives business results
Define and Analyze KPIs
Quantify the performance of HR initiatives
Break Down Silos
Connect HR data with your organization’s most critical goals
Quantify Tough Metrics
Put numbers to challenging KPIs like awareness, confidence, and trust
Prove Your Worth
Demonstrate the financial value of PR and Comms activities and investment
Go Beyond the Basics
Leave entry-level measurement behind with enterprise-grade analytics
Clarify Cause and Effect
Learn precisely how your investments are performing – and why
Turn Data into Insights
Gain a comprehensive view of ROI across the organization
Compute Business Value
Calculate the impact of every business activity, at every level of the enterprise
Proving Value: Enterprise Software Company
What happened when a $2B public enterprise company launched Proof?
Improvement in deal velocity and associated cash flow impact
Increase in quarterly closed deals per sales representative
Reduction in unproductive sales compensation expense
Improvement in correlated awareness vs. RFP invitations
Perspectives on Proof
Proof "elegantly solves a specific analytics problem for CMOs and the rest of the C-suite: the calculation of marketing’s business impact."
"Proof is the first offering to calculate the connection between campaigns designed to boost customer awareness, confidence, and trust, and a pervasive acceleration in deal expansion and deal velocity."
"For decades, Marketing and PR teams have struggled to prove business value. I saw Mark and his teams transform their entire strategy based on what the data was telling them, and it made a huge impact."
"There isn’t another martech product out there that completes the ‘last mile’ of marketing’s business value journey."
"There are many #analytics vendors I use and see. @ProofAnalytics can change how we look at #PR and #marketing. I don't say this lightly. "
"Proof provides a powerful platform for anyone who needs to be able to speak with certainty about the business impact of their decisions and actions."
"Proof is the first analytics software to actually compute attribution using time-lagged correlations delivered via an easy-to-use self-service platform. It’s what we’ve been waiting for."
"Proof has delivered powerful self-service data analytics in a highly collaborative platform. Marketing and communications teams now can plan, execute and prove their impact with precision, predictability and profitability. And, crucially, business leaders like it!"
"Without a doubt, one of the most exciting new products I’ve seen come on the market in the last few years is Proof. When I got to try the software this summer, I had to admit that it’s damn close to (being) the Holy Grail."
The “Proof Gap” is an existential threat to the future of many CMOs, particularly in B2B. Why shouldn’t CMOs provide for accurate views of cause and effect in our marketing spending? There are powerful new analytics platforms like Proof that are available today to help establish impact and govern investment. It’s time to use them.
Proof Analytics is a transformative software solution that proves the business impact of marketing and communications.
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Your team creates meaningful business value every day. Get the credit you deserve.