PROOF MAKES IT EASY TO ANSWER :
What is the business value of your marketing spend?
Every marketer believes they create valuable business impact.
Every business leader wants to know how much.
It's all about cause and effect
Proof is the first software company to use advanced math to reveal the hidden impact of marketing and communications on any aspect of company performance, including revenue, margin and cash flow. Long-accepted algorithms combine to form an engine that takes all of the data you’re using — marketing, communications, sales, and other business data — and computes the time lag and correlations that you can’t find any other way.
Software that's accurate yet easy to use
Wrapping a powerful algorithmic engine in easy-to-use software, Proof crunches your data to reveal what’s “moving the needles” that the business cares about and exactly how long it takes to move them. This is the crucial insight that makes all the difference — no data scientists or analysts required.
Finally incorporate data from every possible source
Proof’s secure collective intelligence exchange enables an unlimited number of people and organizations to build highly secure cloud-based work groups in order to crowd-source and integrate relevant performance data, crowd-compute the cause-and-effect relationships that are present in that data, and crowd-share those insights securely with the entire distributed team.
It's time for proof
Marketing and communications create a lot of business value every day. Get the credit you deserve.
Without a doubt, one of the most exciting new products I’ve seen come on the market in the last few years is Proof. When I got to try the software this summer, I had to admit that it’s damn close to (being) the Holy Grail.
Proof has delivered powerful self-service data analytics in a highly collaborative platform. Marketing and communications teams now can plan, execute and prove their impact with precision, predictability and profitability. And, crucially, business leaders like it!
Proof is the first analytics software to actually compute attribution using time-lagged correlations delivered via an easy-to-use self-service platform. It’s what we’ve been waiting for.
Proof provides a powerful platform for anyone who needs to be able to speak with certainty about the business impact of their decisions and actions.
There are many #analytics vendors I use and see. @ProofAnalytics can change how we look at #PR and #marketing. I don't say this lightly.
There isn’t another martech product out there that completes the ‘last mile’ of marketing’s business value journey.
For decades, Marketing and PR teams have struggled to prove business value. I saw Mark and his teams transform their entire strategy based on what the data was telling them, and it made a huge impact.
Proof is the first offering to calculate the connection between campaigns designed to boost customer awareness, confidence, and trust, and a pervasive acceleration in deal expansion and deal velocity.