Connect all your marketing activities to revenue, margin and cashflow in minutes.

How to win the battle of customers and revenue? What activities generate the most ROI? Why invest more in one activity over another? How long before investments pay off? Start optimizing your go-to-market mix with Proof's Automated Marketing Mix Modeling Platform.

Connect all your marketing activities to revenue, margin and cashflow in minutes.

Proof’s platform works instantaneously to show you what’s working and what’s not. What’s generating the most ROI? How long before investments pay off? Why invest more in one activity over another? Get Proof Analytics and start optimizing your go-to-market mix today.

Daniel Wellington
The Meassurment Standard
PR Week
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Think you're using an analytics tool? You're most likely not

There’s a lot that’s not known about the brain, but here’s one thing that is: your brain can’t handle more than four variables at once, including time. In marketing today we have 15 to over hundreds of variables and with various delayed effects.

Even with the support of metrics and visualisations tools like Google Analytics, Tableau or Marketo - our brainpower sets the analytical limitations for connecting marketing to business value.

Why Automated Marketing Mix Modeling?

Proof Analytics has automated the algorithms used to optimize marketing – making MMM faster, scalable and more affordable for all enterprises.

Multi-touch attribution is not enough for budget optimization

With cookie deletion and many important social interaction MTA includes approximately 20% of all online activities and 0% of all offline activities. All delayed effects are also missed.

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Traditional MMM is too slow to scale and very expensive

With MMM you can connect all types of marketing to profit and growth. But in a fast changing world it’s not enough to run MMM once or twice a year!

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Automated MMM gives you answers in minutes instead of weeks or months

With Proof you can run MMM as often as you like, monthly, weekly or even daily. Thanks to automation you can use MMM for all product categories and all markets, making it a crucial instrument for driving your marketing sucess.

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“Because it’s automated Proof is not only fast and accurate, but also much less expensive than traditional data science teams.”

CEO, Prosales Consulting

“Business leaders and board members believe it is time to address the ‘marketing value’ question head-on, and Proof Analytics leads the market in giving them the answers they want.“

Board member, Rapid7

Tom Schodorf, board member, Rapid7

“Proof is a game-changing innovation that transforms marketing and many other functions into jet engines of profitable growth.”

Chief Communications Officer, United Technologies

"Proof is the first offering to calculate the connection between campaigns awareness and profit"

SVP Sales, Rocket Software

“For decades, Marketing and PR teams have struggled to prove business value. Until now.“

Managing Director, LDWWgroup

“Proof Analytics is a transformative software solution that proves the business impact of marketing and communications. Full stop.”

Vice president, communications and PR, Oracle EMEA and APJ

Chris Talago
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How do I get 20% more out of
my current budget?

It doesn't matter if you are a B2C or B2B company. Many of our customers make a significant increase in sales or profit simply by reallocating their spend into other more profitable activities. Or by cutting significant cost by eliminating certain types of marketing activities.

Proof helps you answer questions like: If I increase my spend in one channel, what is the estimated sales effect?  If I eliminate certain activities, how much can I cut costs?

Cause and effect analytics explained with the help of climate change

The big questions are the same. Why did this happen? How fast are things changing? What does the future hold? The imperative also is the same: build a consensus about what to do next.

Proof’s automated marketing mix modeling delivers answers that are faster, more accurate and a lot less expensive than anything you’re used to.