Think you're using an analytics tool? You're most likely not
There’s a lot that’s not known about the brain, but here’s one thing that is: your brain can’t handle more than four variables at once, including time. In marketing today we have 15 to over hundreds of variables and with various delayed effects.
Even with the support of metrics and visualisations tools like Google Analytics, Tableau or Marketo - our brainpower sets the analytical limitations for connecting marketing to business value.
Why Automated Marketing Mix Modeling?
Proof Analytics has automated the algorithms used to optimize marketing – making MMM faster, scalable and more affordable for all enterprises.
With cookie deletion and many important social interaction MTA includes approximately 20% of all online activities and 0% of all offline activities. All delayed effects are also missed.
With MMM you can connect all types of marketing to profit and growth. But in a fast changing world it’s not enough to run MMM once or twice a year!
With Proof you can run MMM as often as you like, monthly, weekly or even daily. Thanks to automation you can use MMM for all product categories and all markets, making it a crucial instrument for driving your marketing sucess.
“Because it’s automated Proof is not only fast and accurate, but also much less expensive than traditional data science teams.”
CEO, Prosales Consulting
“Business leaders and board members believe it is time to address the ‘marketing value’ question head-on, and Proof Analytics leads the market in giving them the answers they want.“
Board member, Rapid7
“Proof is a game-changing innovation that transforms marketing and many other functions into jet engines of profitable growth.”
Chief Communications Officer, United Technologies
"Proof is the first offering to calculate the connection between campaigns awareness and profit"
SVP Sales, Rocket Software
“For decades, Marketing and PR teams have struggled to prove business value. Until now.“
Managing Director, LDWWgroup
“Proof Analytics is a transformative software solution that proves the business impact of marketing and communications. Full stop.”
Vice president, communications and PR, Oracle EMEA and APJ
Cause and effect analytics explained with the help of climate change
The big questions are the same. Why did this happen? How fast are things changing? What does the future hold? The imperative also is the same: build a consensus about what to do next.
Proof’s automated marketing mix modeling delivers answers that are faster, more accurate and a lot less expensive than anything you’re used to.