Think you're using an analytics tool? You're most likely not
There’s a lot that’s not known about the brain, but here’s one thing that is: your brain can’t handle more than four variables at once, including time. In marketing today we have 15 to over hundreds of variables and with various delayed effects.
Even with the support of metrics and visualisations tools like Google Analytics, Tableau or Marketo - our brainpower sets the analytical limitations for connecting marketing to business value.
Why Automated Marketing Mix Modeling?
Proof Analytics has automated the algorithms used to optimize the marketing mix – making MMM faster, scalable and available for all mid-sized and large B2C and B2B companies
With cookie deletion and many new social platforms MTA can include approximately 20% of all online activities and 0% of all offline activities.
With MMM you can connect all types of marketing to profit and growth. But in a fast changing world it’s not enough to run MMM once or twice a year!
With Proof, the world leader in Automated MMM, you can identify which activities have an impact on your growth or profit monthly, weekly or daily if you like.
“Because it’s automated Proof is not only fast and accurate, but also much less expensive than traditional data science teams.”
CEO, Prosales Consulting
“Proof is a game-changing innovation that transforms marketing and many other functions into jet engines of profitable growth.”
Chief Communications Officer, United Technologies
"Proof is the first offering to calculate the connection between campaigns awareness and profit"
SVP Sales, Rocket Software
"For decades, Marketing and PR teams have struggled to prove business value. Until now.
Managing Director, LDWWgroup
Cause and effect analytics explained with the help of climate change
The big questions are the same. Why did this happen? How fast are things changing? What does the future hold? The imperative also is the same: build a consensus about what to do next.
Proof’s automated marketing mix modeling delivers answers that are faster, more accurate and a lot less expensive than anything you’re used to.