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Connect all your marketing activities to profit in seconds

What activities generate the most ROI? Why invest more in one activity over another? How long before investments pay off? Use Proof's Automated Marketing Mix Modeling Platform and get answers in seconds.

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Connect all your marketing activities to profit in seconds

What activities generate the most ROI? Why invest more in one activity over another? How long before investments pay off? Use Proof's Automated Marketing Mix Modeling Platform and get answers in seconds.

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Some of our customers

Experian
Winnow
Intel
CA Tech
Allison
PRSA
CMO Concuil
Prime Research
Oracle
Gedde
Fifth Ring
The Holmes Report
W2o
PR Week
The Meassurment Standard
Daniel Wellington
SAMSUNG
STOCKMANN
Telia
United Technologies
NIVEA
Johnson Controls

Want to analyze marketing in a better way? These are the methods available and their pros and cons

There are four main methods used to analyze marketing today; in-tool measurements, visualization tools, cookie-based analytics and marketing mix modeling (econometrics).

When should you use what method? Proof CRO/CMO Christopher Engman guides you through the complex marketing analytics djungle.

Why Automated Marketing Mix Modeling?

Proof Analytics has automated the traditional marketing mix modeling (MMM) algorithms used by many Fortune 1000 enterprises to optimize the marketing mix - making MMM faster, scalable and more affordable. With Proof you can use MMM for all product categories in all markets.

Online attribution is not enough for budget optimization

With cookie deletion and important social engagements missed, MTA lacks many important online activities and all of the offline marketing. Delayed effects are also missed.

Learn more >

Traditional MMM is too slow to scale and very expensive

With MMM you can connect all types of marketing to profit and growth. But in a fast changing world it’s not enough to run MMM once or twice a year!

Learn more >

Automated MMM gives you answers in seconds instead of weeks or months

Run MMM as often as you like; monthly, weekly or even daily. Thanks to automation you can use MMM for all product categories and all markets, making it a crucial instrument for driving marketing success.

Learn more >

“Business leaders and board members believe it is time to address the ‘marketing value’ question head-on, and Proof Analytics leads the market in giving them the answers they want.“

TOM SCHODORF
Board member, Rapid7

Tom Schodorf, board member, Rapid7

“If you’re not using Proof, you’re flying blind through the Himalayas without a map or a watch, with all that means for the likelihood of a safe arrival at your destination.”

JOE PALUSKA
Chief Marketing Officer, One Concern

Joe Paluska Quote AMMM

“Proof is a game-changing innovation that transforms marketing and many other functions into jet engines of profitable growth.”

KELLI PARSONS
Chief Communications Officer, United Technologies

"Proof is the first offering to calculate the connection between campaigns awareness and profit"

CHIP SALYARDS
SVP Sales, Rocket Software

“Because it’s automated Proof is not only fast and accurate, but also much less expensive than traditional data science teams.”

HENRIK MUNTHE
CEO, Prosales Consulting

“For decades, Marketing and PR teams have struggled to prove business value. Until now.“

KEN LUCE
Managing Director, LDWWgroup

“Proof Analytics is a transformative software solution that proves the business impact of marketing and communications. Full stop.”

CHRIS TALAGO
Vice president, communications and PR, Oracle EMEA and APJ

Chris Talago
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INCREASE IN SALES OR PROFIT
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Get 20% more out of your budget

Many Proof customers make a significant increase in sales or profit simply by reallocating their spend into other more profitable activities. Or by cutting significant cost by eliminating certain types of marketing activities.

Proof helps you answer questions like: If I increase my spend in one channel, what is the estimated sales effect?  If I eliminate certain activities, how much can I cut costs?

Cause and effect analytics explained with the help of climate change

The big questions are the same. Why did this happen? How fast are things changing? What does the future hold? The imperative also is the same: build a consensus about what to do next.

Proof’s automated marketing mix modeling delivers answers that are faster, more accurate and a lot less expensive than anything you’re used to.