Some of our customers
Want to analyze marketing in a better way? These are the methods available and their pros and cons
There are four main methods used to analyze marketing today; in-tool measurements, visualization tools, cookie-based analytics and marketing mix modeling (econometrics).
When should you use what method? Proof CRO/CMO Christopher Engman guides you through the complex marketing analytics djungle.
Why Automated Marketing Mix Modeling?
Proof Analytics has automated the traditional marketing mix modeling (MMM) algorithms used by many Fortune 1000 enterprises to optimize the marketing mix - making MMM faster, scalable and more affordable. With Proof you can use MMM for all product categories in all markets.
With cookie deletion and important social engagements missed, MTA lacks many important online activities and all of the offline marketing. Delayed effects are also missed.
With MMM you can connect all types of marketing to profit and growth. But in a fast changing world it’s not enough to run MMM once or twice a year!
Run MMM as often as you like; monthly, weekly or even daily. Thanks to automation you can use MMM for all product categories and all markets, making it a crucial instrument for driving marketing success.
“Business leaders and board members believe it is time to address the ‘marketing value’ question head-on, and Proof Analytics leads the market in giving them the answers they want.“
Board member, Rapid7
“If you’re not using Proof, you’re flying blind through the Himalayas without a map or a watch, with all that means for the likelihood of a safe arrival at your destination.”
Chief Marketing Officer, One Concern
“Proof is a game-changing innovation that transforms marketing and many other functions into jet engines of profitable growth.”
Chief Communications Officer, United Technologies
"Proof is the first offering to calculate the connection between campaigns awareness and profit"
SVP Sales, Rocket Software
“Because it’s automated Proof is not only fast and accurate, but also much less expensive than traditional data science teams.”
CEO, Prosales Consulting
“For decades, Marketing and PR teams have struggled to prove business value. Until now.“
Managing Director, LDWWgroup
“Proof Analytics is a transformative software solution that proves the business impact of marketing and communications. Full stop.”
Vice president, communications and PR, Oracle EMEA and APJ
Cause and effect analytics explained with the help of climate change
The big questions are the same. Why did this happen? How fast are things changing? What does the future hold? The imperative also is the same: build a consensus about what to do next.
Proof’s automated marketing mix modeling delivers answers that are faster, more accurate and a lot less expensive than anything you’re used to.