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Connect all your marketing activities to profit in seconds

What activities generate the most ROI? Why invest more in one activity over another? How long before investments pay off? Use Proof's Automated Marketing Mix Modeling Platform and get answers in seconds.

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Connect all your marketing activities to profit in seconds

What activities generate the most ROI? Why invest more in one activity over another? How long before investments pay off? Use Proof's Automated Marketing Mix Modeling Platform and get answers in seconds.

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Some of our customers

Experian
Winnow
Intel
CA Tech
Allison
PRSA
CMO Concuil
Prime Research
Oracle
Gedde
Fifth Ring
The Holmes Report
W2o
PR Week
The Meassurment Standard
Daniel Wellington
SAMSUNG
STOCKMANN
Telia
United Technologies
NIVEA
Johnson Controls

Why Automated Marketing Mix Modeling?

Proof Analytics has automated the traditional marketing mix modeling (MMM) algorithms used by many Fortune 1000 enterprises to optimize the marketing mix - making MMM faster, scalable and more affordable. With Proof you can use MMM for all product categories in all markets.

Online attribution is not enough for budget optimization

With cookie deletion and important social engagements missed, MTA lacks many important online activities and all of the offline marketing. Delayed effects are also missed.

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Traditional MMM is too slow to scale and very expensive

With MMM you can connect all types of marketing to profit and growth. But in a fast changing world it’s not enough to run MMM once or twice a year!

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Automated MMM gives you answers in seconds instead of weeks or months

Thanks to automation your can run MMM as often as you like; monthly, weekly or even daily, making MMM a crucial and affordable instrument for driving marketing success.

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“Business leaders and board members believe it is time to address the ‘marketing value’ question head-on, and Proof Analytics leads the market in giving them the answers they want.“

TOM SCHODORF
Board member, Rapid7

Tom Schodorf, board member, Rapid7

“If you’re not using Proof, you’re flying blind through the Himalayas without a map or a watch, with all that means for the likelihood of a safe arrival at your destination.”

JOE PALUSKA
Chief Marketing Officer, One Concern

Joe Paluska Quote AMMM

“By integrating data federation, security, and analytics, Proof has become a powerful alternative to costly data lakes across a range of major use cases like marketing, communications, sales, and HR.”

JASON FRYE
SVP global innovation and enterprise strategy, BMC Software

Jason Frye, SVP global innovation and enterprise strategy, BMC Software

“Proof is a game-changing innovation that transforms marketing and many other functions into jet engines of profitable growth.”

KELLI PARSONS
Chief Communications Officer, United Technologies

"Proof is the first offering to calculate the connection between campaigns awareness and profit"

CHIP SALYARDS
SVP Sales, Rocket Software

“Proof Analytics is a transformative software solution that proves the business impact of marketing and communications. Full stop.”

CHRIS TALAGO
Vice president, communications and PR, Oracle EMEA and APJ

Chris Talago

“Because it’s automated Proof is not only fast and accurate, but also much less expensive than traditional data science teams.”

HENRIK MUNTHE
CEO, Prosales Consulting

“For decades, Marketing and PR teams have struggled to prove business value. Until now.“

KEN LUCE
Managing Director, LDWWgroup

“Proof has delivered a powerful suite of self-service analytics that compute business impact and how long it takes to generate that impact, all embedded in a highly collaborative platform.”

DONOVAN NEALE-MAY
Founder, CMO Council

Donovan Neale May Quote
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INCREASE IN SALES OR PROFIT
Stats report paper analytics analyze purple blob_1

Get more with less 

Many Proof customers make a significant increase in sales or profit simply by reallocating their spend into other more profitable activities. Or by cutting significant cost by eliminating certain types of marketing activities.

Proof helps you answer questions like: If I increase my spend in one channel, what is the estimated sales effect?  If I eliminate certain activities, how much can I cut costs?

Cause and effect analytics explained with the help of climate change

The big questions are the same. Why did this happen? How fast are things changing? What does the future hold? The imperative also is the same: build a consensus about what to do next.

Proof’s automated marketing mix modeling delivers answers that are faster, more accurate and a lot less expensive than anything you’re used to.