Ditching the Map for a GPS
You often have to experience a problem first-hand in order to see the solution.
The story of Proof
Mark Stouse had a very successful career as the top marketing or communications leader in big companies like HP, BMC Software, and Honeywell. But he had the same problem that every marketing and communications professional had -- the need to prove the value that their teams deliver to the business.
Beginning in 2004, Mark began to learn how to apply the principles of regression analytics and deliver the answers that top CEOs like Mark Hurd, Bob Beauchamp and Dave Cote most wanted to know. Ultimately, he used proven Marketing Mix Modeling (MMM) analytics to show how marketing at Honeywell Aerospace was responsible for Sales being able to sell more products to more customers, faster and more profitably, than Sales could do by itself. Today, these approaches are part of the Honeywell Operating System. It's also why the former global CFO of Honeywell Aerospace is part of the Proof team.
The world leader in Automated Marketing Mix Modeling
But challenges remained. MMM was very expensive, hard to scale, and getting the insights was very slow. It was clear that as good as MMM was, it needed to be automated and delivered as a SaaS platform. That was the beginning of Proof Analytics.
Today, Proof is the industry leader in automated analytics for marketing, delivering the MarketingGPS for businesses around the world.