“Find me the proof, or find yourself another job”
Proof was started as a result of the challenge that so many Marketing & Communication professionals are faced with today – the demand to prove the business value of different marketing investments.
The story of Proof
In 2004, Mark Stouse was head of PR at one of the world’s largest IT companies, and he wanted a larger budget. He had a critical meeting with his CEO, who believed in the power of PR and communications, but was also a “prove it to me” kind of guy.
“You need to prove the ROI on that budget increase," he told Mark. Then he was silent for a few seconds. “You also need to prove the value of the budget you already have.” More silence followed. “And if you can’t show me proof, you probably need to look for another job.”
Mark accepted the challenge and started working on what is now the core of Proof Analytics.
The world leader in Automated Marketing Mix Modeling
Proof Analytics is the world leader in Automated Marketing Mix Modeling, serving mid-sized and large B2C and B2B companies all over the world with offices in the U.S., India and Europe.
The Proof team is a great mix of people with different backgrounds, from a professor in Mathematical Statistics and PhDs to experienced CMOs, customer-focused CTOs and successful entrepreneurs.
We believe in having a mix of different talents and in close collaboration with our customers.