Finding the Right Marketing Planning Solution

Marketing resource management tools simplify campaign management for companies of any size. Marketing campaign tools help with planning, content creation and development, management of supply and distribution of marketing material, and campaign data analytics. Marketing resource management tools, also known as MRM tools, are software tools designed to support a company's marketing strategy and optimize workflow and other processes involved with marketing. MRM tools help businesses manage their campaign tools in digital marketing. Digital marketing is complex, involving multi-channel campaigns and excessive amounts of assets and content to manage. MRM marketing campaign tools can help marketing teams manage digital marketing, such as social media marketing, SEO, content management, and more. 

One of the significant benefits of finding and using an effective MRM tool is collaboration. MRM tools make collaboration effortless by streamlining workflows, allowing permission management, and bringing transparency and accountability across departments internally and externally.

Marketing campaign tools include developing a marketing plan template. With an MRM software solution, marketing departments can create a marketing plan document detailing their marketing strategy and a plan to execute the strategy. A marketing plan template includes several elements, such as a mission statement, situation analysis, target audience, buyer personas, marketing objectives, pricing strategy, distribution strategy, promotion strategy, and budgeting. Effective MRM tools help marketing departments define and carry out every marketing strategy step. 

Marketing campaign tools help marketing departments clearly understand their marketing budget and then optimize the use of that budget to produce the highest return on investment. An MRM helps marketing teams optimize collaborative workflows allowing for shared resources across departments. A unified, company-wide marketing effort is made possible with the right MRM tools. Another benefit of a cloud-based MRM system is 24/7 access from any internet-connected device. Cloud-based MRM tools empower marketing teams inside and outside the office with instant access to vital information. In today's highly competitive market, maximizing marketing efforts with an effective marketing campaign management plan is crucial.

Marketing resource management helps companies and their marketing teams manage various marketing initiatives efficiently. MRM tools bring together every element needed to maximize marketing efforts. The best MRM tools streamline marketing processes, operations, workflows, content, assets, customer data, and many more factors involved in effective marketing. 

The best marketing resources management solutions include marketing ROI software features such as accelerating marketing processes, saving time, and lowering costs to achieve a better ROI. In addition, using an MRM software solution improves employee engagement and satisfaction for typically overburdened marketing teams.

Why is an MRM tool better than a traditional, non-MRM approach? A non-MRM system takes the four primary resources businesses use in marketing: time, money, energy, and expertise, and manages each separately. For example, one team member handles schedules and calendars. An accountant handles the budget, team leaders manage expert staff, and so on. Each department or person must contact a different person or department for information. 

These individual lines of communication can become burdensome and time-consuming. In addition, all data stored and managed separately increases the risk of missed communication and costly errors. Using an MRM approach to marketing streamlines every aspect and the resources needed for campaign management, synchronizing all resource management with one system. 

All the people and departments involved stay the same, with the same responsibilities; however, establishing a comprehensive view of the process and one communication tool improves collaboration, transparency, and accountability, significantly increasing efficiency and effectiveness in marketing efforts.

Proof Analytics' partnership with Salesforce is an excellent example of an effective MRM tool. Proof and Salesforce offer a powerful solution for many companies leveraging a company’s current investment in Salesforce, eliminating the need to learn a new system. Companies established with Salesforce can work directly in the Salesforce platform with Proof Analytics MRM tools using up-to-date data at all times.

Marketing operations is a term referring to the end-to-end management and optimization of a company's marketing processes. Traditionally marketing operations referred to the management of various teams and marketing projects. Today marketing ops software brings together modern technology and data. The best marketing software takes data, people, tools, and processes involved in marketing and optimizes it to extract the most value from each. Companies with effective marketing operations in place consistently execute successful marketing campaigns at scale and deliver measurable results. 

For example, the marketing operations department at a company is responsible for using the best marketing resources and capabilities to deliver the best possible result from every marketing investment. Marketing ops software consolidates strategic marketing planning in one place, making operations much easier and better for marketing departments with go-to-market strategy tools.

Marketing operations are critical for businesses today because effective marketing ops take the marketing department from a cost center to an avenue of potential increased revenue. Companies today spend time and money creating valuable content, compelling ad copy, and innovative marketing techniques. However, they will only yield the most value with effective ways to support these marketing efforts from a tactical perspective. For example, investing in marketing operations tools can maximize a business's marketing investments and provide an agile marketing strategy. With marketing ops software, the marketing department managers always know where they stand and have the ability to report to business leaders company-wide such as the CEO and CFO, about marketing progress using verifiable, measurable results. Marketing operations are a vital support to revenue operations and sales operations. In addition, the marketing department manager is accountable to various key stakeholders such as the CEO, CFO, CIO, and CMO. Finally, a marketing ops software solution makes it easier for marketing managers to consistently report necessary information to stakeholders at a moment's notice.

There are many marketing plan tools to choose from today. For example, companies can use Trello for marketing management and other types of project management, including collaborative projects. However, these software tools are not a full-suite MRM tool. The best marketing planning software is a full-suite option like Proof Analytics. A full-suite software solution is a collection of bundled programs offering all the features and functionality you need to maximize your time and effort. 

A marketing resource management software solution is a full-suite marketing tool enabling strategic planning, budgeting, program management, creative development and distribution, content management, event coordination, media planning and execution, and resource management. MRM software accelerates production, review, and approval in the marketing process.

The best marketing planners will be simple but sophisticated. In other words, scalable, flexible, and offer customizable workflows and interfaces. A simple marketing planning tool is easy to navigate and use. Fluid integration is vital when selecting an MRM tool. For example, Proof Analytics is the only MRM tool native to Salesforce, empowering companies to leverage their investment in Salesforce with a powerful MRM tool. Marketing resource management tools improve collaboration, transparency, and accountability company-wide regarding the marketing process. Marketing today involves copious amounts of data, channels, and resources, requiring constantly updated content and SEO optimization. Finding a tool to streamline and simplify the process is critical for business success today. 

An effective marketing resource management software tool empowers local stakeholders and improves marketing ROI. In addition, MRM software increases brand consistency, a key factor for online marketing today. MRM tools reduce stalling production due to missed deadlines, bottlenecked approval processes, or other communication interruptions. Security is an ongoing concern when most business takes place online. Using an MRM tool to streamline the marketing process offers increased security by keeping all sensitive information on one platform instead of sending it through multiple channels. Overall, an MRM tool, like Proof Analytics, offers businesses a scalable solution to many challenges marketing departments face.