Marketing Plan Software

Every marketing team needs a marketing plan structure to guide their efforts. Several Marketing Plan Tools exist to help teams develop a marketing plan—for example, Proof Analytics on Salesforce. Proof Analytics is the only Marketing Resource Management MRM tool with automated analytics. It is the only MRM tool native on Salesforce, providing an intuitive hierarchical structure regarding marketing plans, customer journeys, and associated marketing activities.

A marketing plan structure consists of plan objectives, market research, target marketing SWOT analysis, marketing strategy, and budget. A SWOT analysis evaluates a company’s competitive position by diving into an analytical view of overall strengths, weaknesses, opportunities, and threats. This analysis is crucial for a well-developed marketing plan structure. Having a solid framework within which to work, marketing teams can work more effectively and efficiently while keeping their assets and actions organized and transparent with MRM tools.

Marketing teams use a marketing plan template to create a plan that will help them meet campaign goals and objectives over time. The template is a document containing all the essential elements of a campaign, putting a marketer's planning goals in one standard place. For example, a Marketing Plan Template Excel has planning activities on Excel Spreadsheets. This is less optimal than a digital, interactive planning tool like an MRM that syncs data, because a marketing plan is not up to date and  transparent to all. Using an effective template helps coordinate a team's effort. Developing a strategic plan aims to create and maintain a high level of product interest by increasing visibility across multiple channels leading to meeting sales and profit goals. A well-developed plan considers a customer's journey from start to finish and their decision-making process along the way. A marketing plan template will include many of these aspects and effective ways to communicate with customers at each point in their journey to purchase.

Marketing plan templates are often first created as excel spreadsheets or charts using a different tool such as Microsoft Word or similar. It is typically drawn up after a marketing strategy is developed but before launching a campaign. Marketing goals are usually set on a quarterly or annual basis. Departments can work with a 4-month or 12-month marketing plan template. It should be treated as a living document that an entire team can work on in real time. Implementing the right MRM tools that allow online collaboration and communication is vital when working with a marketing plan template.

Campaign management is vital for successful marketing campaigns. Often teams run multiple campaigns that overlap or run simultaneously. Marketing campaign management tools allow managers to oversee all campaign aspects and enable quick changes when necessary. In addition, Campaign management tools in digital marketing streamline the entire process simplifying execution while unifying efforts company-wide.

When thinking about marketing campaign management, you must include planning, implementing, monitoring, and analyzing every factor involved in any standard marketing campaign. Then multiply that across multiple channels. Teams need an organized, strategic way to meet and exceed marketing goals. The best campaign management tools offer a unified view of the entire marketing process through one streamlined platform. Implementing the right tools is imperative as marketing teams must be able to pinpoint behavior shifts in a target audience and make changes midway through the campaign—a nearly impossible feat without investing in campaign management software. Tools like Proof MRM on Salesforce™ empower marketing teams to control their planning process and speed up the sales process. And effective campaign management can also be aided by digital marketing analytics software since data analytics plays a significant role in marketing today.

Marketing planning tools are critical for optimizing efficiency. They offer a collaborative platform to help teams work together. Marketing planning software tools help teams in the process of organizing and defining marketing goals set by a company. In addition, online marketing tools provide a platform for teams to gather strategies and tactics to achieve their goals.

Analytics plays a significant role in marketing today. Therefore marketing teams must have a way to access and understand analytics. Marketing analytics software like Proof MMM provide a way for marketers to access, use and gain actionable insights for their marketing strategies. Marketing Analytics Techniques vary depending on different tools and methodologies. Proof MRM embeds the analytics functionality of Proof MMM to “close the loop” on marketing campaigns from planning to execution to measurement/evaluation. In today’s data-driven marketplace, incorporating analytics to make better informed decisions about marketing can be the difference between capitalizing on an opportunity versus falling behind. The combination of Proof MRM and Proof MMM delivers a holistic view of all campaign planning, customer touch points, and performance metrics all within the Salesforce platform.

ROI  is essential in marketing because it helps establish which marketing campaigns are profitable. Marketing ROI software helps marketers know the return on investment for their different campaigns. In addition, marketing analysis tools and techniques are used to analyze existing data and uncover intelligent insights that majorly impact business goals. Data-driven decision-making is the most effective form of decision-making for marketing departments today.

As companies spend money on marketing efforts, an ROI tool is helpful when determining the value of that expense. For example, ROI can be applied to see if the cost of an online advertisement is worth the cost based on the growth of their customer base. This is discovered through marketing analysis tools and techniques. Today, marketing decisions are made through data analysis. Most marketing takes place on digital platforms providing rich data insights. The challenge is understanding the data after it is gathered. Finding and implementing the right analytic tools for ROI and other aspects of marketing is crucial for marketing departments today.

The best marketing planning software provides real-time data synchronization to marketing teams constantly working with the most current information. Proof Analytics marketing resource management on Salesforce is the only MRM tool native on Salesforce. Proof offers intuitive real-time collaboration capabilities from within the Salesforce platform.

Marketing campaign tools make marketing campaign planning and execution more efficient and effective. Marketing campaign planning software is critical to a marketing team’s ability to execute effective campaigns. The best campaign planning software helps marketing teams simplify their efforts helping create and automate part of the planning and execution process. Many tedious tasks that previously required manual processing can be automated with the right marketing software tools. 

Automation helps free up valuable time for marketing teams to work more efficiently and effectively, providing a higher return on investment. In addition, the best marketing planning software provides one platform accessible by the entire team and other departments within a company enhancing collaboration and communication. This new level of collaboration, along with access to marketing assets, approvals, and campaign data, speeds up and improves the marketing process for everyone involved.