For CMOs & Marketing Execs

There are many things that factor into success today, whether you’re making wine or carving out a market. Some stuff you control, but there’s a lot you don’t. Time is a major factor, and the way all of this intersects and interacts is incredibly complex.

Take winemaking, for example. Changing climate has introduced major new variables, and winemakers have adopted new approaches to optimize the quality, consistency and enjoyment of wine while at the same time lowering both winemaker risks and the cost of a great bottle. Software like VinPilot.com helps winemakers plan the wine they want to make based on the quality of the ingredients, then monitor and track the progress of the grapes in real time. The software keeps track of a zillion variables, prompting wine makers to make alterations when needed, including remixing the wine and speeding up or slowing its fermentation. VinPilot is a GPS for winemakers, enabling them to navigate a zillion variables – to plan, predict, prove and pivot their wine – so that the final product is exactly what everyone wants to drink.

Marketing is no different. Like wine, you need great ingredients, and you need to know how they begin to combine over time to produce the desired outcome. You need to understand the effect of time, including how to optimize the right mix as the marketplace changes. With Proof, you can.