MMM Software

If you are unfamiliar with marketing mix modeling, you may wonder what exactly it is and what it does for your business. After all, marketing analytics aims to get insights from your collected data so that you can optimize your marketing efforts and, in turn, increase your profits. So, what exactly are MMM analytics, and how is MMM different from other marketing analytics methods? Put simply; marketing mix modeling is a very complex and advanced form of marketing analytics. It is often referred to as the most advanced of marketing analytics systems because it evaluates all marketing touch points and determines how they affect sales.

In other words, MMM marketing analytics tools focus on the relationship between marketing and sales. This means that you are able to get more accurate and effective marketing insights that you can use to improve your marketing efforts. Unlike other, more simple marketing analytics, MMM analyzes campaign performance across multiple factors and uses those insights to create valuable predictions and analyses that help you increase your profitability. 

Because MMM analysis makes such in-depth insights, it requires a large amount of data to function properly. Luckily, with so much happening daily on the online market, many businesses likely have the amount of data they need already stored in their data logs. And with more data coming in each day, you can be confident that your analyses will be up-to-date and accurate to your current situation.

As the most advanced marketing analytics approach, marketing mix modeling can be challenging to understand fully. This is especially true when you take into account that MMM analysis requires data from many parts of your business, not exclusively sales or marketing metrics. Because of this, many people may be hesitant to implement a marketing mix model software solution into their systems. But, contrary to what people may think, a software solution, like Proof MMM, can actually make the process of using MMM analysis so much easier. 

Software solutions like Proof MMM use the marketing mix modeling time series data that many companies already track. This data often consists of variables such as weekly sales, weekly leads, ad impressions, and even external data sets. Using this data, you can ensure that your marketing mix modeling analysis is able to make educated predictions and insights that you can use to make better business decisions. It is also important to account for seasonality in market mix modeling because many businesses have a larger number of sales during specific times of the year. For example, common seasonal patterns are an uptake in sales during holiday sales and back-to-school sales.

If you are still confused about what marketing mix modeling is and why it is important for your business, you can look for some examples online that illustrate these uses. However, when looking for examples, it is best to ensure that you are looking for a marketing mix model example with data. This is because, while simple explanatory examples can be helpful, if you really want to see what MMM does for your business, you will need to see some data points. Another incredibly valuable resource to look for if you are unsure of how MMM works is a marketing mix modeling step-by-step instruction page.

A step-by-step page can give you the detailed information you need about the MMM process so that you can truly understand what goes on in each step of the process. This means that you will be much more informed about how your future MMM software will function, and therefore, you can also be more confident in its results. Marketing mix modeling is essential to businesses today who want to improve their marketing efforts to appeal to their customers better. 

Unfortunately, many traditional marketing analytics methods collect user data like personally identifiable information (PII), and with the recent impact of new privacy changes to cookie tracking and IOS, these traditional marketing analytics tools are not able to get a lot of the data that they previously used. Marketing mix modeling, however, can be used to combat this loss of valuable data so that you can still get the insights you need to improve your marketing strategies and campaigns.

As technology evolves, more and more advanced marketing analytics tools are becoming available for businesses of all sizes and industries. One of the largest benefits of the continued improvement of technology for marketers is the availability of automated marketing mix modeling tools. You may be wondering what makes automated MMM stand apart from non-automated MMM. Simply speaking, automated MMM is able to ensure that all of the insights and data being analyzed are up to date. In other words, with automated MMM tools, you can be certain that you are getting analyses and insights that truly reflect the most current business activity. This can be instrumental in ensuring that you make the right business decisions.

Another term that is often used to describe MMM software that works with current data is dynamic MMM. Dynamic marketing mix model marketing analysis uses current data to quickly give you visibility into your current business activity. This way, you can ensure that you are making informed decisions based on what your customers are looking for today — not years in the past.

One useful way to decide what marketing mix modeling software solution you want is to look at case studies of various solutions. Like many other businesses, companies that offer MMM solutions want to show the customer why their solution is good. Because of this, most companies will feature case studies or customer testimonials that talk about how their solution helped another business. 

Finding these MMM case study examples is usually not too difficult because companies like to highlight them. You can use this to your advantage and see just what customers of that product were able to achieve and how their marketing efforts improved. This said, it is important to note that these case studies will likely only highlight the product's positives, and you should, of course, do some of your own research before adopting a new product.

As marketing mix modeling software becomes more of a necessity for businesses today, there has been an increase in MMM vendors that provide software solutions for businesses like yours. Unfortunately, some vendors will only provide expensive and traditional MMM products, while others may be taking a newer and more accessible approach. One MMM solution that is accessible to not only larger businesses with unlimited budgets but also smaller businesses that may not be able to spend that much money on MMM software is Proof Analytics’ Proof MMM. 

Unlike other MMM solutions, Proof MMM is software-driven and affordable. Rather than relying on only 1-2 manual models, Proof MMM gives you unlimited access to automated models so that you can easily scale your business and continue getting valuable insights without paying a fortune. Proof MMM is the only MMM that updates at the same speed as your business. This means that your insights will always be up to date, and you will not have to worry about infrequent updates. Finally, Proof MMM’s easy-to-use dashboards and integrations make the solution intuitive and easy to interpret so that you can spend your time actively making changes to your marketing efforts rather than trying to decipher insights and results.