MRM for Salesforce

MRM is an acronym that gets tossed around often regarding marketing campaigns. Yet what is MRM, truly? In basic terms, MRM refers to “marketing resource management.” This term encompasses various types of software tools intended to centralize the workflow of an organization’s marketing strategies. The point of marketing resource management is to consolidate all the marketing resources that an organization has in one location. Therefore, all those resources are at the disposal of the organization’s marketing teams and any other employees that might need them.

The logic is pretty straightforward; by having all marketing resources housed in one spot, access becomes easier, collaboration becomes easier, and performance review becomes easier. Having resources scattered across platforms and across files helps no one in fostering efficient cooperation. 

With the assistance of MRM, marketing projects can be closely monitored from the beginning until the end.  This type of software is intended to aid organizations in the planning, production, execution, monitoring, and evaluation of various elements of marketing strategies, whether they are entire marketing campaigns or smaller initiatives. MRM marketing refers to the set of best practices that rely on MRM software to drive efficiency and visibility in planning, budgeting, and executing your campaigns. 

MRM can benefit a great many types of professionals who require marketing efforts for their organizations. Marketers are, of course, the group of employees who would benefit the most from MRM as they are the ones usually in charge of product launches and campaigns. Creative types also can use MRM to their advantage. By centralizing all their coworkers’ or managers’ feedback in one place, rather than having it float around in endless email threads, creators can focus more astutely on their creative projects and have all of their colleague’s suggestions at their fingertips. Professionals specializing in IT also fare well with MRM since it decreases the need for manual transfers, which in turn can minimize the possibility of human error.

Marketing resource management is the means by which organizations can better monitor their campaigns and assess how well they are performing. MRM tools like Proof’s MRM give insight to organizations to help them understand how your campaigns are faring. 

Marketing Planning software is a component of MRM software that focuses on efficient planning and project management. Ultimately, this keeps an organization’s projects on track and within budget. MRM tools give an organization’s marketing team an up-to-date picture of all their marketing initiatives at any given moment. This “real-time” monitoring is becoming all the more critical as the digital marketing landscape shifts. Marketing teams need to know exactly where their campaign stands at any given time in order to properly analyze and respond to new trends. No one wants to be left in the dust; thus, the ability to always have a snapshot of the campaign becomes extremely important. 

Even better, Proof’s MMM can embed in the MRM and can run more "What-if" scenarios rapidly, such as with the following examples.

• Rapidly creating one-on-one relationships
• Understanding varying correlation strength over time
• Automatically identifying relevant time lags
• Eliminating extraneous factors from further analysis

When MMM platforms like Proof Analytics embedded in Proof’s MRM, organizations can reap the following benefits in regards to exploring different scenarios, such as the following. 

• Gaining fast, actionable insights about performance
• Developing predictive forecasts at scale
• Identifying performance with real-time success indicators
• Automating recalculation of forecasts
• Sharing insights easily for proactive decision-making

Proof Analytics’s MRM for Salesforce also allows organizations to build and configure models, such as with the following features.  

• Building models quickly and efficiently 
• Running analysis at scale with rapid model iteration
• Understanding the drivers of performance 
• Automating recalculation of models

An MRM with an embedded MMM is a powerful tool.

MRM analytics can help businesses because they allow for further analysis of the results of any given marketing campaign. MRM analytics track and report the performance metrics of an organization’s campaigns. An MRM database then collects these performance metrics and makes them available to the organization’s marketing team (for use in various software tools). Now an organization can use the data and insights as key inputs to make a full range of marketing decisions.

Proof MRM makes it easy for organizations to analyze the effectiveness of their marketing campaigns because it uses Salesforce as its MRM database. All the data about campaigns is automatically available in Salesforce reporting and can easily be used by other analytics solutions that integrate with Salesforce such as Tableau.

A good example of a solution that leverages the MRM database populated by Proof MRM is Proof Analytics MMM solution, Proof MMM. This solution automatically synchronizes the Salesforce campaign data managed by Proof MRM with Proof MMM’s advanced predictive modeling capabilities. Instead of having to access multiple data repositories such as data warehouses or data lakes and integrate these data sources, the Salesforce data remains in-place and available to users and other systems. Users now can control their own data destiny without having to rely on the data science team. They become more effective and efficient. Business agility increases because the marketers now have the power or capability to react quickly to changing market conditions with better informed decision-making. 

MRM analytics and MRM databases are essential components of an analytics-led journey. Their use helps Marketing teams and leaders prove the value of their initiatives by showing how they contribute to strategic business outcomes such as ROI, sales/revenue, company growth, and other key performance indicators.

Marketing Mix Modeling Software For Salesforce uses the performance metrics in an organization’s MRM database to identify the key factors that are pushing results in business. MMM Software for Salesforce leverages the resources of the Salesforce platform, and an organization’s employee's already existing knowledge of Salesforce. This makes it so that a workforce is not compelled to learn a brand new system just to reap the benefits of marketing resource management. 

This marketing campaign management allows workers to build up what they already know in their dealings with Salesforce to create a cohesive, efficient workflow that has no glitches in the transferring of information. That is one of the most important aspects of MRM, centralizing information, so there are no gaps in information or resources among team members. This can lead to unnecessary redundancies that can waste time, labor, and other resources. Organizations cannot afford to be flippant with these critical resources, which eventually result in a monetary loss. With the implementation of MRM software, organizations can rest easy knowing that they have created a central hub where work can flow in and out in a safe, visible, and user-friendly platform. 

By integrating MMM with your MRM solution, the Marketing Mix Modeling software can directly make use of marketing campaign management data to develop predictive models for effective decision-making. Engaging in the “what-if” scenarios is important because nothing remains constant or the same, particularly in digital marketing. So the ability to predict the outcome of a specific type of scenario is an important strategy that marketing teams can utilize with Proof’s rendition of marketing resource management. It supports marketers with every stage of the development of a marketing campaign.