IWB is a significant Swiss leader in energy solutions, telecom, and data. As it matured its marketing department, the company realized that it had no systems-based marketing governance in place. Marketing relied on manual planning processes based on Excel that were slow and prone to errors.

Recognizing that the company needed to modernize with best-in-class technology, IWB Marketing developed an automation strategy based on Salesforce cloud services. The subsequent migration to the Salesforce cloud immediately exposed a large gulf between current operational processes and what would be required to maximize marketing automation and other key processes. How could they improve IWB’s leverage of Salesforce CRM & Marketing Cloud?

Marina Krieger, a marketing leader at IWB, heard about Proof Marketing Resource Manager from consulting colleagues and initiated a review of the solution. IWB rapidly concluded that Proof MRM had a number of major advantages over any other MRM tool

• Proof MRM delivers modern, streamlined, full-power functionality that uses customizable workflows to optimize all of the important MRM functionality planning, budgeting, financial reporting, legal and compliance, digital asset management, data management, and personnel and teams.
• Proof MRM is integrated with Proof’s award-winning automated Marketing Mix Modeling capability called Proof MMM, delivering the first full-lifecycle marketing performance optimization capability.
• Proof MRM is the only enterprise MRM software running natively on Salesforce, needed no additional integration.
• Proof MRM had a track record of rapid implementation and time-to-value, usually less than 60 days. The major legacy MRM tools often took 9 14 months to implement.

Taken together with the cost of implementation, IWB was quickly convinced that Proof MRM was the clear choice. The company immediately begin migrating from planning and budgeting in Excel.

• The cost of implementing most major legacy MRM platforms frequently cost $1 - 2M in licensing and consulting fees. It is not uncommon for implementations to take more than a year and often end with budget overruns and unsatisfied requirements. Proof MRM has completely changed the implementation game."
• Proof MRM changes the equation. It is a DIY solution that installs into your existing Salesforce, eliminating costly installations and implementations. IWB implemented Proof in less than one month with no consulting fees. It was quite easy and well explained, said IWB Marketing digital enabler leader Marina rieger, whose team led the implementation and was responsible for configuring the campaign hierarchies, workflows, and reporting"
• “Proof’s partnership with Salesforce was key. IWB users didn’t have to learn a new system and could put their existing Salesforce knowledge and skills to use. This minimized our training and roll-out costs."
• “Proof MRM became a single point of collaboration for all team members across multiple functions. Prior to implementing Proof MRM, the IWB team was often unsure whether a spreadsheet was the current version of a campaign plan. We spent too much time chasing down information and trying to stay current rather than focusing on the critical components of executing a world-class campaign."
• “Transparency is built in for all users involved in the planning, budgeting, or scheduling process. Because the MRM data is stored in Salesforce, it’s available to all our users wherever they are 24 x 7: in the office, on the road, and at home"
• “IWB users were already familiar with Salesforce’s interface, so adopting Proof MRM was fast and easy. Team members can work in one environment and don’t have to jump from application to application to get their job done. We work seamlessly in Proof and Salesforce at the same time."
• “IWB management is happy because they have much better visibility into Marketing, our plans, and our impact on the business. As a result, IWB has expanded our Proof MRM subscription by 6X in the past year to include a significant number of additional seats for company management, finance, sales, and project management. Planning has dramatically improved. We are making better financial decisions because the data and the impact of Marketing investments are at our fingertips."
• “Operations have been streamlined, and our access to data is vastly improved. Proof MRM provides integrated data management that enables IWB Marketing to maximize the value of the data we need to manage the entire go-to-market commitment. Our old spreadsheet system, which was neither transparent nor easy to manage, is thankfully a distant memory."

"Proof MRM is the most modern option, and the integrated Marketing Mix Modeling analytics take the Proof solution well beyond any other MRM tool on the market. In short, the integrated planning, collaboration, financial transparency, and marketing performance analytics makes the IWB Marketing a lot more effective, and our credibility with our business leaders is the best it has ever been."