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Make Marketing Matter Let’s Talk!

Listen to top marketers talk about why Proof is so important

Nick Robinson

Head of Demand Americas

Erica Brinker

Chief Commercial Officer

Julie Brown

SVP Global Change Management

Hanns Schempp

Head of B2B Marketing

Brent Diggins

Global Managing Partner, Performance & Intelligence

Reagan Tully

Chief Marketing Officer

MRM Platform

5 min

In today’s world, consumers and businesses alike are able to find pretty much any piece of information they are looking for in just a few clicks. What most people may not think about is all of the things that go on behind the scenes in marketing campaigns, product descriptions, and other digital assets. There are a number of processes, organizational structures, and more that go into each piece of online content — especially when that content is from a business. The majority of the content that consumers can find online is a product of marketing campaigns or is otherwise classified as a digital asset of one business or another. This is because businesses today need to create so much content in order to stay relevant online and not be overshadowed by their competitors.

But, with all of this continuous content being created and shown online, it can be incredibly difficult for a business to keep track of what they have and have not created. Many companies use a mixture of spreadsheets and other documents or custom organizational systems to help them keep track of their marketing campaigns, budgeting plans, and digital asset management. But the reality is that this collection of organizational solutions can actually make the tracking and management processes harder.

While it may not seem like it, having to dig through multiple different programs, spreadsheets, and documents can be extremely confusing. Additionally, companies that use multiple tracking methods can be more prone to errors like duplicated content and forgotten content. This is because there is a lot for your marketers, budgeting team, and business leaders to look through and it can be much harder to find the information they are looking for in a timely manner.

So, how can you more effectively manage and keep track of your company’s marketing resources? One incredibly helpful and easy-to-use solution is to utilize a marketing resource management (MRM) platform. Now, you may be wondering, “what is an MRM platform?” Before diving into what an MRM platform is, you need to understand what MRM, or marketing resource management, is. Essentially, MRM is a category of marketing technology focused on the consolidation of resources. In other words, it is marketing technology that helps organizations to bring their processes, operations, workflows, information, and content into a single system that is easy to navigate. This makes finding information and digital content much easier which can help to improve the quality and efficiency of your marketing efforts.

An MRM platform is a solution that allows businesses to utilize MRM technology in their systems. This means that it can incorporate your other solutions into your current marketing technology stack and help you to streamline and simplify the process of managing and finding your digital content. This is especially helpful for businesses that create large quantities of content because it helps you to keep track of and manage all of the content you have created. MRM platforms, like Proof Analytics, can help by taking all of the individual pieces of content and workflows off of individual desktops and consolidating them into a single platform. This way you can easily access and use your digital content effectively. With Proof Analytics, you can get a real-time view of your campaign planning, customer journey, and marketing activities while providing a more effective workflow and collaboration platform, budget and asset approvals, and improved reporting and visibility.

MRM Software

As the digital world continues to evolve and get more and more crowded, it is becoming increasingly important for businesses to keep track of and effectively manage their digital assets. The last thing you want as a business is to go through all of the time and energy to create a piece of digital content — like an infographic or presentation — to make sure that your internal constituency are aware of the asset and know how to use it. MRM solutions are incredibly helpful in this respect. In addition to helping you ensure that you are effectively managing your content, these solutions are also extremely helpful in helping you to properly allocate resources and time to marketing campaigns.

For a business that creates a lot of content in a short period of time, MRM software can be essential to keeping an organized and working management system. In today’s world, most businesses are continuously creating and updating their content. This means that they have likely stockpiled a number of digital assets that they could easily forget about if they are not properly organized and stored in a structured system. Without the structured organizational functionality that MRM provides, you run the risk of “losing” these digital assets and consequently not making the most effective use of them. This essentially means your final work products or digital assets are available to your users and that the time and resources that went into creating that asset has not been wasted.

To prevent this “loss” of content, as well as simplify and streamline your overall marketing resource management system, you may want to implement an MRM software solution, like Proof MRM. These software solutions can help your business to organize your digital assets, centralize content, enforce brand guidelines, streamline workflows, and provide insights so your marketing teams know what is working and what content needs to be created or updated.

There are a number of different solutions for marketing resource management on the market today and it can be difficult to determine which option is the best for your business. One thing you want to keep in mind while looking for a solution is what features and capabilities you want the software to achieve. For example, if you are looking for a solution that not only provides campaign planning and customer journey viewing features but also budget and asset approval and improved visibility and reporting features, you may want to opt for a solution like Proof MRM.

MRM Tools

As marketing resource management becomes more and more essential to businesses of all sizes and industries, more and more solutions, tools, and platforms are becoming available for businesses to choose from. While these solutions may all refer to themselves as “MRM tools” or “MRM software” they are likely each going to offer their own benefits, features, and tools that make them stand out from each other. Before diving into the two main types of tools you can find for marketing resource management, it is important to understand what exactly is meant by marketing resource management. The definition of marketing resource management (Gartner) is applications or tools that enable program management, budgeting and planning, content management, creative development and distribution, event coordination, resource measurement, and media planning and execution. Put simply, MRM tools or applications help organizations organize and manage their digital content, marketing resources, and more.

As mentioned above, there are two main types of MRM tools. These are standalone tools and embedded applications. A standalone tool is relatively self-explanatory — it functions on its own without needing to be a part of another platform or solution. This can have both advantages and disadvantages. One disadvantage of a standalone tool is that it may not integrate as well with other systems that you are currently using. An embedded MRM application, on the other hand, can run on the structures you already have in your business.

One example of an embedded MRM application is Proof MRM for Salesforce. Unlike many other MRM solutions, Proof MRM is affordable, billed monthly, and native to Salesforce so that you can easily implement the solution and get started streamlining your marketing resource management system. By using Proof MRM for Salesforce, you can give your marketing team a complete 360-view of your customer journey and marketing campaigns. You can also easily track and record any progress on budget and asset approvals and collaborate directly in the Salesforce platform to easily manage your workflow. An MRM solution like Proof can also ensure that your assets are complying with not only your company standards but also with any regulatory standards that may be needed as well.

MRM Marketing

The online market is only going to get more and more crowded over the years as new businesses continue to pop up. This means that in order to stay competitive, businesses need to create consistent and regular digital content to not fall behind their competitors. While at the beginning creating and keeping track of your organization’s content may not be too difficult, as time goes by and the amount of content you need to care for has increased, it can quickly become overwhelming. This is where tools like MRM management or marketing resource management software solutions come in handy.

There are a number of tools and solutions available on the market today that organizations can use to streamline and organize their marketing resources. The right solution for your organization may not be the same as the right solution for another business, but you can use the recommendations and testimonials of other businesses to help inform your choice. For example, if you are looking for an MRM tool that works with Salesforce, you may want to consider Proof MRM for Salesforce™. You can then look at testimonials and the tool’s features to see if it is the right fit for your organization. As the only MRM native on Salesforce, Proof provides an affordable and effective solution to your MRM system so that you can spend more of your time focusing on creating new and attractive content without worrying about losing any of your old content.

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