Understanding MRM Tools

MRM software offers an efficient alternative to manual marketing management. While the prospect of getting started with a new software platform can be daunting, especially for businesses coming from old-fashioned tools and systems. Knowing how to implement MRM software for maximum effect can be tricky, so it’s important to do your research so that you know what you’re doing ahead of time. This can also help you decide between software and get an idea of what you’re actually looking for in a solution. Outlining your needs is key to choosing the most effective software for your organization.

When considering your must-haves and desired features, it can be helpful to make a checklist so that you don’t forget anything important when deciding between platforms. Some of the most critical features to look for in MRM software, regardless of your specific needs, are strategic planning tools and financial reporting. These serve as the bread and butter of MRM solutions and are essential for a well-functioning system. You need to be able to create solid marketing plans within a centralized platform, as well as obtain reports on your financial management process. This is crucial to understanding the effectiveness of your marketing activities overall.

Virtually all MRM solutions include these key features, but it varies significantly beyond that. Different solutions target different businesses with different needs. For example, if you’re a small  company that works with social media, you should look for MRM software that is designed to meet the needs of companies like yours. Not all solutions are designed for all types of businesses, so it’s important to keep in mind that just because software may be highly-rated, that doesn’t necessarily mean it’s compatible with your particular workflow.

Something else to consider when selecting MRM tools is that some solutions can integrate with your existing tools. It’s best to combine the best of both worlds whenever possible, and MRMs that boast integration capabilities make it easier for users to make the transition from the old to the new. There’s no need to fix what isn’t broken, and if you are able to use different tools alongside one another, you can get access to more advanced capabilities, which can take your marketing management process to the next level. Not all solutions allow for integrations, which is why it’s important to know exactly what you’re getting before you purchase a new software platform.

Proof MRM on Salesforce integrates with Datorama, allowing users to easily obtain Salesforce reporting. You can collaborate directly within Salesforce using integration with Quip in order to manage your tools and workflow. Proof makes it easy for users to centralize their marketing process and automate tasks to get more done in a shorter amount of time. Proof offers contract flexibility and can be implemented in as little as 60 days, making it an ideal solution for businesses on a budget or that are pressed for time.

One of the great things about using MRM marketing tools is that you can more easily plan and schedule campaigns. It can be difficult to collaborate on shared initiatives when working by hand. You may struggle to keep everyone aligned on critical objectives, and you can easily lose track of tools. MRM solutions make it easy for users to come together and create marketing campaigns, pulling a number of valuable tools into a centralized location for easy access. This, in turn, enables users to locate the resources they need to create and understand their marketing campaigns.

Pulling data from various systems can be extremely time-consuming, and critical information can get lost in the shuffle. MRM solutions seek to mitigate some of these challenges by bringing different tools and data together in a centralized platform. While it’s entirely possible to plan and execute effective marketing campaigns without the use of MRM software, it can make things unnecessarily difficult. By leveraging MRM tools, you can not only save time but ensure greater accuracy in your workflow and find what you need for any given task without having to exit the system.

As mentioned earlier, there are many different types of MRM software, so you will need to do your research to find the platform that’s most suited to meet your business needs. This might require sitting down with your team and identifying what specific problems you’re facing in regard to your marketing process. For example, if you’re having a hard time creating and implementing campaigns in a timely fashion, you might look at MRM solutions that particularly excel in campaign planning. Likewise, if you need additional help with digital asset management, you should focus on software systems with a strong DAM offering in their tool. 

It can also be helpful to look at what other businesses in your space are using. Take note of the tools and features they include and the extent to which they have been used to solve certain challenges within the organization. What has helped one business won’t necessarily be helpful for yours, but it’s still a good idea to see what similar companies have done to achieve greater efficiency in their marketing processes. Learning from their triumphs—and failures—can better prepare you to implement and use an MRM system of your own in the most productive way possible.

Ultimately, there is no right or wrong answer in terms of what the best MRM tools are because so much depends on your individual business needs, budget, and marketing goals. New solutions are entering the market every day, so no matter what you’re looking for, you should be able to find something that works for your business. Doing your research ahead of time is the best way to ensure that you find the most appropriate MRM tools for your marketing program. Taking the time to thoroughly assess your options is critical to optimizing your workflow while choosing the wrong tools can spell disaster, so it is absolutely vital that you compare each platform before making a final decision.

Using a marketing resource management platform is one of the best ways for marketing teams to stay organized and operate more efficient and effective marketing campaigns. However, even once you’ve decided that MRM software is what your organization needs, you still have quite a few different MRM solutions to choose from. Different MRM solutions suit different kinds of needs and different kinds of businesses, so it’s important to review your choices carefully and keep your business objectives in mind.

With that said, Proof MRM for Salesforce is one of the leading marketing resource management solutions available and could be the best platform for many businesses. Proof MRM is the only MRM that’s built natively for Salesforce and integrates directly with your Salesforce CRM platform. Some of Proof MRM’s other exemplary features include:

• Intuitive, real-time collaboration happens directly within the Salesforce interface. Thanks to an integration, your marketing team can combine the benefits of Proof MRM with the familiar Salesforce workflow they are already comfortable using.
• You can track asset and budget approvals and validate your marketing budget against actual costs.
• Fast implementation and intuitive features ensure you can set up your MRM solution and start using it to manage marketing resources in hardly any time at all.
• Proof MRM is one of the most affordable MRM solutions on the market and offers monthly contracts.
• Proof MRM also integrates with Proof MMM (marketing mix modeling), enabling a combination of effective marketing management and powerful analytics.

Marketing resource management software represents a substantial improvement over the old way of manually managing resources for marketing campaigns. By switching from manual organization methods to MRM software like Proof MRM for Salesforce, you could potentially improve marketing outcomes while reducing wasted time, effort, and resources by a significant amount. Thanks to Proof’s partnership with Salesforce, Proof MRM is the only native Salesforce MRM available on the AppExchange.