What is a Marketing Planning Tool?

Marketing plan software allows users to plan and execute their marketing strategies. It brings everything together in a centralized platform so that businesses can easily keep track of things like budgets. They can track their progress on certain tasks and ensure that all team members remain aligned on critical objectives. Using marketing plan software, you can more easily develop solid marketing plans that yield results. You can avoid much of the disorganization that comes with old-fashioned planning, which can, in turn, lead to better business outcomes all around.

Another benefit of using marketing plan software is that you can get easy access to a marketing plan template. These are most often built into the software and are particularly helpful for businesses that need additional support in marketing planning. With a template, you can put your ideas down on paper without having to come up with a framework on your own. This can save you time and ensure that you implement a winning strategy as opposed to one that is ill-thought-out. Using a proven pre-defined framework is one of the best ways to get the ball rolling on your most critical marketing objectives.

When choosing marketing software, you should consider your individual business needs. Not all platforms are suited for all types of organizations, which is why you should carefully weigh your options before making a final decision. A little research can go a long way in enabling you to choose the tools that are right for your company, so it’s important to consider all of your options to determine the most effective solution for your marketing program. With the right software, you can transform the way you run your marketing campaigns and set your sights on bigger and better things in the future.

Go-to-market strategy tools empower GTM teams to get through their workflows with ease and efficiency. If you’re trying to develop a go-to-market strategy for a new product, you should consider who you are marketing to, as this can inform your strategy. Once you’ve outlined a basic plan, you can start looking for tools to help with the process. Automation tools are among the most helpful, as they are capable of handling most automated tasks and allow you to take a step back and focus on other aspects of business operations.

The tools you use will depend on your business type and who you are marketing to. For example, if you are working with a B2B go-to-market strategy, you should look for tools that are specifically designed for B2B approaches where business leaders and teams make a decision as opposed to those that target individual consumers where individuals make the purchase. There are many ways that you can utilize GTM strategy tools to simplify this process and achieve better results—it’s often just a matter of trial and error, experimenting with different solutions and strategies to see what is most effective for your particular business.

It’s also important to understand the terms “go-to-market strategy” vs. “marketing strategy.” While the two go hand-in-hand, they can be used differently. A GTM strategy focuses specifically on how to get into a market, and it typically covers a combined effort of sales, marketing, customer success, and product. Marketing strategies typically encompass exclusively the marketer’s strategy and not the other three (though marketing touches these other parts of the business). Standard marketing tools are useful for both types of strategies and can help you to get more out of the process. This can ultimately lead to increased sales and long-term revenue growth.

Marketing resource management is the process by which businesses oversee their marketing resources. This involves proper budgeting, strategic planning, and campaign execution. By managing your resources appropriately you can save money and hit all of your most important goals and objectives. Digital marketing resources include a wide range of digital tools, and trying to keep track of them all can be challenging to say the least. This is why marketing resource management (MRM) tools are so valuable. They help cut back on time-consuming, inefficient tasks and bring everything together in a centralized platform for easier management.

Resources needed for a campaign include strategic tools, creative assets, and paid ads, and many other things. These can all be managed through an MRM system. Instead of trying to organize them all by hand, you can automatically sort and compile them using MRM software. This is not only more efficient but can result in improved collaboration as well. Teams that spend less time trying to gather a bunch of materials from disparate systems have more time to spend working on the things that actually matter. This is a great way to promote cohesion and alignment across the board. Marketing resources and capabilities play a critical role in helping businesses to deliver better outcomes.

Proof MRM on Salesforce is the only MRM native on Salesforce. It helps users save money by compiling tools into a single location so that they don’t have to run a bunch of different systems for different tasks. With Proof, you get a real-time view of your entire campaign management process. This can allow you to make smarter business decisions. Proof helps to structure your marketing items, giving you a hierarchical look at your journey from beginning to end and allowing for real-time collaborative opportunities from directly within Salesforce. This can be a great alternative to traditional marketing management, especially for those that are struggling to keep up with their manual workflows.

Ultimately, no matter what your marketing program looks like, you can benefit from marketing campaign planning software—as long as you choose the right system and know how to use it effectively. Marketing campaign tools can actually hinder your process if used incorrectly, so it’s important to determine how your software of choice will fit into your existing marketing strategy and what, if anything, should be changed to accommodate your new system. You should also take advantage of integration capabilities whenever possible. Combining the old with the new is a great way to optimize your campaigns. 

Marketing campaign management is best handled with an MRM platform, and so it’s worth implementing this kind of software if you are looking to improve your marketing process. Different MRM systems are designed for different types of businesses. 

For example, if you are a B2B company, you should look specifically for marketing resource management software that will allow you to excel in B2B marketing with typically longer deal cycles. Similarly, it can be helpful to look for software that is built around whatever aspect of marketing you are struggling the most with. If you have a hard time planning campaigns, you might look into systems with advanced planning tools.

Campaign management in digital marketing doesn’t have to be difficult, and with the growing number of campaign planning tools on the market today, you can up your marketing game and improve your workflow in multiple ways. Platforms like Proof MRM don’t just centralize critical items but allow teams to easily collaborate on common objectives and gain deeper insights into their marketing processes. Marketing campaign planning software allows users to dig into their campaigns and uncover relevant trends, obtain information on spending and resource allocation, and finally determine what should or shouldn’t change in order to improve their performance. While managing your marketing campaigns by hand is certainly possible, this process can be greatly improved with the right tools.